ActiveCampaign Named a Leader in IDC MarketScape for AI-Enabled Marketing Platforms for Small Businesses

ActiveCampaign has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025 Vendor Assessment.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market, and business execution in the short term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons. 

The IDC MarketScape report evaluated ActiveCampaign along with 8 other vendors in this market.

Our customers are embracing AI not as a distant future concept, but as an immediate solution to their everyday marketing challenges. Whether they’re a marketing team trying to personalize at scale, a growing agency managing dozens of client campaigns, or a solopreneur launching their first automated email sequence, we see them navigating the same learning curve we’ve been climbing ourselves.

The roadblocks are real—from figuring out which data points actually matter to understanding how to let AI enhance rather than replace your creative instincts. We’re solving these challenges together, in real time, because we’re on this journey alongside you.

• Marketing teams can begin by letting Active Intelligence suggest subject lines, then discover they can automate entire customer journey maps that adapt in real-time to individual behaviors. 
  
• Agency owners might start with basic segmentation, then scale to managing sophisticated predictive campaigns across multiple client accounts, all without needing to hire data scientists or learn coding. 
  
• Solo entrepreneurs can start by simply turning on send time optimization, then graduate to creating complex behavioral triggers that automatically nurture leads based on website activity.

Every feature we build anticipates this natural progression. From that first, magical “a-ha” moment when AI saves them a few hours of manual work to the revelation that they’re now running campaigns they never thought possible. We’re honored to serve the 180,000 businesses that have made this leap with us.

This recognition comes as businesses increasingly turn to AI-powered tools to streamline their marketing operations and deliver more personalized customer experiences. At ActiveCampaign, we’ve planted ourselves at the intersection of these trends by embedding artificial intelligence throughout every corner of our platform.

The IDC MarketScape is one of the most respected technology evaluations in the industry. Partnering with a recognized Leader like ActiveCampaign means: 

• Your business is powered by industry-recognized AI technology that delivers real results
• The tools you're using for personalization and automation are considered best-in-class
• You're ahead of your competitors who aren't leveraging AI-driven marketing strategies

The IDC MarketScape noted several key strengths for ActiveCampaign :

• Powerful AI-driven personalization enables multichannel campaigns and advanced automations across email, SMS, and additional channels.
• Seamless integration with 950+ applications allows businesses to streamline workflows and scale efficiently.
• Advanced segmentation and robust reporting tools enable precise targeting and performance measurement.
• A user-friendly interface combined with extensive integration capabilities empowers small teams to manage complex marketing tasks effectively.

Our recognition in the IDC MarketScape report adds to our track record of several recent accolades. We’ve earned over 307 badges in G2's summer rankings, ranking #1 in 91 different G2 reports.

Recently, we also received a Top Rated Award from TrustRadius for the eighth consecutive year, an award based entirely on customer feedback, not analyst opinions or paid placements. TrustRadius Top Rated Awards have become the B2B standard for unbiased recognition of products that truly deliver on their promises.

ActiveCampaign customers enjoy best in class deliverability. Our 94.2% deliverability rate is 13% above the industry average, ensuring your emails don’t get lost or sent to spam.

This is made possible by our authentication, security, and compliance practices. We help you build a stronger sender reputation with full DMARC, DKIM, and SPF authentication.

A platform built to lead 

We’re committed to an evolving (and full) product roadmap. Just this year, we’ve shipped 28 major new features and 1 new product, conversational marketing with WhatsApp.

And we have big plans to continue expanding our AI capabilities, starting with AI agents, built-in AI partners that can handle specific marketing tasks like content creation and campaign optimization for you. We’ve already got 15+ AI agents live in platform and plan to add more regularly.

And finally, our library of integrations allows you to communicate important customer data back and forth between the tools already in your tech stack. With more than 950 integrations in our app ecosystem, connect our autonomous marketing platform to practically any tool you can think of. No matter what’s in your tech stack, ActiveCampaign can be integrated right in.

Ready to step into the future of autonomous marketing with us?

Sign up for a free trial.