How Animal Company transformed play into adventure

Animal Company quickly became a sensation on the Meta Horizon Store following its release, immersing players in spooky and chaotic social adventures. Today the game is evolving into one of the largest playgrounds in the world — where players run to explore inspiring worlds together and invent new toys of their dreams with boundless imagination.

In this session, Jinha Lee, Co-Founder and CEO, Spatial/Wooster Games reveals how they harnessed VR's physicality to create the perfect stage for deeply engaging experiences and authentic storytelling — a formula that propelled Animal Company into the ranks as one of the top grossing games on Meta Horizon within months.