Designit

👉 What Retailers Must Get Right This Holiday Season | A.I. Can Do More of Your Shopping This Holiday Season | Sir Tim Berners-Lee doesn’t think AI will destroy the web Featured: Zoe Bishop, Chief Marketing Officer, Designit | Miguel Sabel Pereira, Executive Director, Strategy & Advisory, Designit | Cecilia Edholm, Senior Marketing Manager, Designit

Designing transformation that puts people first. At Designit, we believe technology should feel human. That’s why we’re proud to play a leading role in Wipro's multi-year strategic partnership with Odido Nederland, helping shape its digital future through AI-enabled, end-to-end IT modernisation. Our experience-led studio model is at the heart of this collaboration, bringing together creativity, strategy, and human insight to make innovation scalable and sustainable. Alongside Wipro Intelligence™, our unified suite of AI-powered platforms and solutions, we’re designing a future where technology works for people - not the other way around. https://lnkd.in/d_kTnB8r

When learning sparks inclusion, everyone moves forward. Inclusion isn’t a policy. It’s a practice. And like any skill, it grows stronger when people learn, share, and connect. That’s why we partnered with Microsoft to design a digital experience that didn’t just speak about diversity and equity, it invited everyone to take part in the journey. From bold storytelling to spaces for authentic dialogue, we built an engaging platform that turned learning into action, and action into a movement. See how we make learning an experience worth joining: https://lnkd.in/gRG3Bwae #LearningExperience #EmployeeEngagement #Inclusion #LearningAndDevelopment #CultureAtWork #Microsoft #Designit 

In her recent interview with Authority Magazine, Christine Bourdon shared five powerful principles for elevating product experiences. From human-centered research to continuous iteration, Christine reminds us that the best products are those that truly understand and anticipate user needs. As businesses navigate an increasingly complex digital landscape, investing in the user experience is no longer optional, it’s essential for growth and relevance. 🔗 Read Christine’s full interview here in the link below

🎢The Slow Lane Advantage in a Thrill-Led Industry Why the future of amusement parks has very little to do with the rides. For decades, the race was about speed, height, and spectacle. Bigger drops. Faster rides. More tech. But here’s the truth: hardware advantage is no longer enough. Every operator can buy similar ride systems and show tech. VR and home entertainment have raised the bar for immersion. Differentiation is short-lived. One impressive ride might buy a season, it rarely buys a decade. So what really sets a park apart? How people feel. We’re in the age of the experience economy, where brands compete for time and attention by creating moments that go beyond goods and services. The magic isn’t just in the headline attraction, it’s in the transitions, the anticipation, the overlooked spaces between the peaks. The parks that win will be those that design for both mindsets: ✅ Guests who want speed and efficiency ✅ Guests who embrace the slower route and discovery When tech becomes universal, humanity becomes the competitive edge. Every part of the guest journey matters. Every moment is a chance to create loyalty. https://lnkd.in/e9jUW99Y

We were delighted to be at #MSIgnite this week! 🚀 Designit was partnering with Microsoft to power global social strategy, real-time activations, and community engagement bringing people and ideas together in meaningful ways. Meanwhile, Wipro was leading the way, showcasing demos and AI-powered innovation that’s redefining what’s possible. Big kudos to our onsite team Carole Hodorowicz (She/Her), Corine Wong Farag, and Scott Ross and the incredible global crew working behind the scenes to make this a success! 🌍👏

👉 Timothée Chalamet Didn’t Mean to Drag Marketers, But He Did | Oracle is already underwater on its ‘astonishing’ $300bn OpenAI deal | TikTok will let you choose how much AI-generated content you want to see | GWR train fitted with F1 tech for two-month superfast wifi trial Featured: Stefan Hajek, Executive Creative Director at Designit | Miguel Sabel Pereira, Executive Director, Strategy & Advisory at Designit | Zoe Bishop, Chief Marketing Officer at Designit | Niklas Skovholt Mortensen, Chief Design Officer Europe at Designit

AI’s lack of empathy has emerged as the top challenge facing customer support, according to new global research from Wipro’s experience innovation company, Designit. Anna Milani, Senior Service/Experience Designer and User Researcher at Designit, said, “Empathy is the missing link in AI-driven customer support, but the answer isn’t more data. It’s rethinking how AI is designed." Read more here: https://lnkd.in/ggnsdEPf

 👉 Reflections from Upscale Conf Malaga | Vinted users outraged by sizing changes | Ryanair scraps printed boarding passes to go fully digital Featured: Miguel Sabel Pereira, Executive Director, Strategy & Advisory at Designit | Zoe Bishop, Chief Marketing Officer at Designit | Niklas Skovholt Mortensen, Chief Design Officer Europe at Designit

In our change-fatigued world, even the smallest brand tweak can spark outrage. Brilliant piece by Niklas Skovholt Mortensen featured in Creative Bloq, unpacking why rebrands have become cultural flashpoints and what that means for brands navigating high-risk moments. 🔗 Link to the full article link in the comments below.