Navigation bar

The navigation bar sits directly underneath the top bar of the Parse.ly Dashboard. This is the primary place to navigate the Dashboard and connect with most features.

Network admins can adjust which tabs are available in the navigation bar via the Preferences page of the account menu.

Overview tab

The Overview tab is the default view of the Dashboard and what’s seen after first logging in. Overview shows a snapshot of what the audience is paying attention to during a set timespan, allowing fast content decisions.

Content menu

Posts/Pages page

The Posts/Pages tab shows the best performing URLs based on the selected time frame, metrics, and filters.

The name of this tab in the navigation bar will be either “Posts” or “Pages,” depending on the default page type set in Preferences.

Authors page

The Authors tab provides data on all content creators in one place, with easy access to author details pages to go deeper with data specific to individual creators. Author groups can also be viewed and created here.

Sections page

The Sections tab typically focuses on top-level site navigation areas. For example, if readers can find content on a site under Politics, Business, Finance, Local, etc., Sections displays performance separated by these areas.

Tags page

View and assess all tags in use on the Tags tab, as well as tag groups, including smart tags, which are applied automatically by Parse.ly.

Traffic menu

Referrers page

The Referrers tab offers insights on how audiences are finding your content. Referrers are broken into five primary categories: Social, Search, Other, Internal, and Direct. Individual referrers can also be saved into custom referrer groups.

Campaigns page

The Campaigns tab is the hub of campaign metrics. With Parse.ly’s campaign tracking, your team can get the most out of digital marketing campaigns. On Campaigns, individual campaign metrics and campaign groups can be viewed, and you can access more details on individual campaigns.

Google Search Console page

The Google Search Console (GSC) page includes search performance data alongside content performance data. View Google Search Keywords, Google Discover, and Google News data right in the Dashboard, eliminating the need to log in separately to GSC.

Channels page

Channels are platforms where a piece of content is published in its entirely, allowing it to reach a wider audience. The Channels tab provides details on the primary website channel by default, and additional distributed channels are available: Parse.ly partners with Accelerated Mobile Pages (AMP) and Apple News, and integrations can be set up for native mobiles.

Segments page

The Segments tab provides an overview of audience segments that have been set up, allowing comparison, as well as access to further details. Segments can be set up based on geography, user status (e.g., subscriber, anonymous user), campaigns, and more, and they’re available at site and network levels.

Journeys (Beta) page

This feature, in development, illustrates the path of site visitors on their journey to conversion.

Optimization menu

Goals page

Parse.ly’s goals feature helps teams get on the same page about desired results. Goals are quantitative indicators of a content strategy’s impact. They help your entire team align on what success looks like and signal how you can improve. 

Conversions page

Conversions allow you to measure how your content impacts key visitor actions. This data is then available on the Conversions tab, with easy access to deeper information about each conversion type that’s been set up.

Headline Testing page

The Headline Testing page takes the guesswork out of crafting the perfect headline. By displaying multiple headline variants to different site visitors and automatically identifying which performs best, this feature helps maximize engagement through higher click-through rates.

Reports tab

The Reports tab displays reports that have recently run, as well as upcoming scheduled reports, and new reports can be created here.

Favorites menu

This menu contains favorited pages from the Content, Traffic, and Optimization menus. It also contains a listing of saved views and a link to view the saved views page.

AI Assist

AI Assist, accessed using the “Ask AI” button in the navigation bar, is a chatbot-powered module of the Dashboard that lets you ask plain-English questions and instantly get answers about your data right in the chat interface. 

Update indicators

When Parse.ly adds something new to one of the navigation bar menus, a green notification dot will appear until you expand the dropdown menu. From there, you will see a “New” badge that will remain until you click the link to view the new page.