Today, the mobile game industry is growing and innovating at an unprecedented rate. With USD 138B in revenue in 2018, developers have more options than ever for growing their game revenue.
However, developers have challenges that are growing just as rapidly. With new games flooding the market every day, they need to find the right monetisation mix that also retains players and protects the game experience.
We recently commissioned Walnut Unlimited to conduct research on the changing role of monetisation among mobile games developers – and they found some surprising results. In this brand-new report, you'll learn:
The changing nature of games monetisation
How in-app ads can actually improve user retention
Which monetisation models deliver the best ROI
Engaging ad formats that work best for games
Read the report now and find out how game developers are successfully building their business while keeping players happy.
Part of Supercharge your game hub
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Meta Audience Network empowers app developers and publishers to deliver a great user experience whilst growing a sustainable business. With Facebook demand from millions of diverse global advertisers, publishers can expand their app's reach, keep users engaged and monetise globally.