We’re proud to have supported Tilting the Lens in publishing their first open-source white paper: Co-designing Adaptive Fashion with the Disabled Community. The report highlights that fashion should be for everyone. Yet, millions of disabled consumers still face barriers to choice, comfort, and affordability. The disabled community across the US, Canada, UK, and EU represents $2.6 trillion in disposable income, underscoring the scale and importance of inclusive design. This is a meaningful step toward a more inclusive fashion future, and we’re proud to support it. Download the full report here: https://lnkd.in/eDfb7Bse #InsideASOS
Tilting the Lens publishes an open-source blueprint to co-design adaptive fashion. As part of our ongoing work to drive system change and build a more equitable world, we are delighted to announce the first Tilting the Lens white paper is available and free to download on our website. "Co-designing Adaptive Fashion with the Disabled Community" is a data-driven, open-source playbook for brands to drive innovation and build trust with Disabled consumer markets. This comes after extensive research, part-funded by ASOS.com, with 102 Disabled participants and provides a comprehensive co-designed framework for the fashion industry to embed adaptive principles into their design process. The research project demonstrates an economic, innovation and a moral mandate for systemic change, highlighting that the Disabled community across the US, Canada, the UK, and the EU, holds over $2.6 trillion in disposable income. A significant untapped market opportunity. Download the report: https://lnkd.in/eqaD38BB #AdaptiveFashion #CoDesign #TiltingTheLens #AccessibleDesign