This week, we did something we've never done before 📢 We hosted our first CMO Forum, in partnership with Miroma Founders Network and Founders Makers. Not to pitch to CMOs. Not to sell them anything. But to create the space for 100 of the world's top Chief Marketing Officers from global brands and high-growth scaleups to share what's actually working and what isn't. Here's what came up: 🤖 AI is already rewriting the playbook – but the breakthrough isn't replacing talent, it's augmenting it. Miles Freeman (Multiverse), Rory O'Neill (Checkout.com) and Suresh Balaji (Lloyds Bank) shed light on how hybrid teams are winning. The key? Focus over breadth. 📈 Alex Schultz (Meta) and Mark Evans (The Marketing Society) spoke to the timeless principles of marketing. The core idea? Keep it simple: nail down your defining metrics, and remember that numbers, whether for brand building or direct response, are on your side. 🏆The secret to framing marketing performance for leadership? Translating marketing metrics into language that resonates with CFOs, CEOs, and boards. AJ Coyne shared how Monzo did exactly this – growing from 7M to 14M UK customers in 2 years whilst investing in brand during a category decline. 🎉 Champion the category, not just your brand. The most successful marketers aren't stealing share, they're creating their own categories. Kerttu Inkeroinen (Lucky Saint) and David Sandstrom (Klarna) showed us how leaning into existing consumer sentiments builds momentum. 🏟 The creator economy is teaching us about long-term trust. Sidemen Entertainment's journey to 23 million subscribers and sold-out stadiums isn't just about viral moments. Vikram Singh Barn (Sidemen) shared how 13 years of consistency, and authentic brand integrations made the Sidemen synonymous with YouTube. Our CMO Forum represents something bigger: we're not only convening founders. We're supporting every function that drives growth in the innovative companies our community is building. To fully support entrepreneurs, we need to support their A-teams too. So here’s to the first of many CMO Forums and building this brilliant community. A huge thank you to all our speakers, and to our partners RTL AdAlliance, Canva, and Ocean Outdoor UK! If you're building one of the world's most exciting or high-growth brands and want to join the next CMO Forum, get in touch at csuite@ff.co. #CMOForum #FoundersForum #WhereTheFutureUnfolds #Marketing #Leadership #Brand #GrowthMarketing #AIinMarketing Brent Hoberman Carolyn Dawson Emily Miller Marc Boyan Richard Stanton Toby Strangewood Alistair MacCallum Abigail Morrish York ✌️ Faraz Aghaei Nicholas Horowitz Merryn Mackinnon
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