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Guinness World Records
Entertainment Providers
London, England 58,870 followers
The global authority on record-breaking achievements since 1955.
About us
What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai. To date, our annual book has sold more than 155 million copies in 100 countries, while our TV shows are watched by over 750 million viewers annually. Online, our digital content has a reach of more than 8 Billion. Our in-house consultancy works closely with brands, businesses and organizations around the world to harness the power of record breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact. Whether you’re seeking a unique product launch idea, company endorsement, charity fundraising initiative or team-building day with a difference, we can help you create campaigns that truly make an impact. All we need from you is a brief, and we’ll provide the record-breaking ideas. To find out more, visit the Business Solutions pages of our website. Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.
- Website
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https://www.guinnessworldrecords.com/business-marketing-solutions/?utm_source=linkedin
External link for Guinness World Records
- Industry
- Entertainment Providers
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1955
- Specialties
- World Records, Publishing, Live Events, Marketing and Advertising, Digital, Licensing, PR, Good Cause Awareness, Experiential, Content creation, Brand awareness, Team building, Employee engagement, and Online Events
Locations
Employees at Guinness World Records
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🌈🧠 Lia Grimanis
CEO, Up With Women/Exponenti'Elles, Gym Class Flunkie, Guinness World Record Holding Strongwoman, Adventurer, Autistic
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Ali.S. Wehbi
Knight of the Lebanese Order of the Cedars | Guinness World Record Holder & Ultra-Endurance Leader | Agile Transformation & Performance Strategist |…
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Veronica Irons
Director of Digital Technology and IT
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Vidar Sie
Management Consultant
Updates
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Two new world records! Congratulations to Sandusky Witches Walk for achieving the largest witch costume contest (970 participants) and the largest witches dance (727 participants).🧙♀️ This event aimed to celebrate the holiday spirit as well as drive meaningful economic impact by drawing thousands to downtown Sandusky. As CEO Cora Higgins (IsaCora) perfectly said: "The Witches' Walk is a way to connect people with community, increase local commerce, and to raise money for projects and programmes that positively influence the youth of our community and the senior citizens who first paved the way."
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Say cheese 😀 Japanese entertainment company, Yoshimoto Kogyo, achieved an impressive record with AI detecting 10,275,874 smiles, the most ever at a single event. Smiral, an AI-powered smile detection tool developed by One Smile Foundation, was used to process facial expressions in real-time via smartphones during Expo 2025 Osaka. The system detected smiles without storing personal data, capturing only numerical smile counts and timestamps. #GuinnessWorldRecords #Expo2025 #AI #Japan #Innovation
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Lucie Colebeck managed to break an incredible record during GWR Day last week for the most standing backwards somersaults in 30 seconds (female) with 17 in total @Up at The O2. Late next year, the iconic @the O2 will be home to our brand-new entertainment venue, 𝗚𝘂𝗶𝗻𝗻𝗲𝘀𝘀 𝗪𝗼𝗿𝗹𝗱 𝗥𝗲𝗰𝗼𝗿𝗱𝘀: 𝗟𝗼𝗻𝗱𝗼𝗻. Learn more about our venue: https://lnkd.in/dQeCixZt
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In honour of GWR Day, Aevin Dugas handed over the crown for the largest afro on a living person (female) to new record holder Jessica “Jess” L. Martinez. The pair joined Guinness World Records for this unique experience, where Aevin passed over the title she held for 15 years directly to her successor Jess, who’s hair came out to be 29 cm (11.42 in) tall, 31 cm (12.2 in) wide, and 190 cm (6 ft 2.87 in) in circumference. Watch the whole experience here: https://lnkd.in/dpK5uPqM
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Happy Guinness World Records Day! 🥳🏆 Today, thousands of people from all around the world come together to attempt to break amazing records. To celebrate, we're offering 20% off selected official merchandise at the GWR Store. And… we have exciting news: Guinness World Records London opens in late 2026! Located at The O2, it will be our first permanent entertainment venue in the UK, offering visitors an exciting chance to become record holders on the spot. ⭐ Shop now: https://lnkd.in/dXyrvA4N #GuinnessWorldRecords #GWRDay #GWRStore
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We're delighted to announce that Guinness World Records London, our brand-new entertainment venue, will be located at The O2, one of the UK’s most iconic cultural destinations. 🏆 The 25,000 sq. ft attraction will open its doors in late 2026, giving visitors the chance to attempt over 50 official record titles across six challenge areas. The space will feature competitive challenges, themed food and drink, and record-breaking merchandise. ⭐ Today is the perfect time to make this announcement as it coincides with the GWR Day. An annual celebration in which thousands worldwide attempt to break record titles. Three records were set at The O2's Up at The O2 roofwalk to mark the occasion. Read more about it here: https://lnkd.in/epDtBfFA #GuinnessWorldRecords #TheO2 #London #GWRDay
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In a spectacular display of creativity and performance, Sunhohi Windows and Doors set a world record earlier this year by toppling 51,725 playing cards in a domino fashion🃏 The Chinese door and window manufacturer achieved the record inside a 500-square-meter glass sunroom in Yunfu, Guangdong. A team of 15 members spent 13 hours placing the cards in the climate-controlled space. Built with SUNHOHI's own window systems to demonstrate their products ability to shield a delicate setups that features playing cards the weight of a feather from wind and environmental interference.
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CHINA STATE CONSTRUCTION (CSCEC) and Zoomlion set a new world record in the field of construction. Spanning 611.767 meters, they achieved the world’s longest fair-faced concrete curtain wall in Changsha, China. The structure features 80 angled white panels across 32,000 square meters, showcasing why fair-faced concrete is known for high strength, durability and sustainability. Shows us how you stand out in your industry https://lnkd.in/de2nnvrW
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The long yi (a dragon-shaped lantern) is a spectacular illuminated fabric dragon paraded during China’s Lantern Festival. This year, Zhangzhou, China, set a new record with the world’s longest long yi ever, measuring 337.881 meters. That’s almost two-and-a-half times as tall as the Pyramid of Giza. The historic milestone was led by the Xishan Houshan Palace Management Committee of Pinghe County in Fujian Province. For centuries, the long yi tradition has been an iconic feature of the Lantern Festival in Xiaoxi Village, symbolising community spirit, unity, and cultural pride. Looking to highlight your unique culture in a historic way? Reach out and let’s have a chat ⭐ https://lnkd.in/dBG2t79V
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