Description
Simple URLs helps you manage and organize links directly inside WordPress. It’s useful for affiliate marketers, bloggers, and anyone who wants more control over outbound links.
What you can do with Simple URLs
- Create short, clean URLs with custom slugs
- Cloak affiliate links with optional attributes (new window, nofollow, sponsored)
- Organize and edit links from a central dashboard
- Insert links from the editor while writing posts
- Track basic click counts on your links
- Works with both the Block Editor and Classic Editor
Why it’s helpful
With Simple URLs, you don’t need spreadsheets to keep track of affiliate links. Update a link once in your dashboard, and it’s automatically updated everywhere it’s used on your site.
When writing new content, you can quickly search for a link in the editor and insert it without leaving the page. This helps keep your workflow smooth and lets you stay focused on creating content.
Getting started
- Install and activate Simple URLs.
- Go to Simple URLs Add New.
- Enter the destination URL, slug, and any attributes.
- Save your link and insert it into posts or pages.
That’s all there is to it — manage as many links as you need, all in one place.
Looking for advanced features?
For comparison tables, product grids, or performance reports, see our separate plugin Lasso Documentation.
Screenshots
Lasso’s Link Details Page 
Lasso’s Link Groups Page 
Lasso’s Link Management Dashboard
Blocks
This plugin provides 1 block.
- Lasso Lite
FAQ
-
What is Simple URLs?
-
Simple URLs is a WordPress plugin that helps you create, organize, and manage redirect links. It’s commonly used for affiliate links, campaign URLs, or any external links you want to keep consistent across your site.
-
Does Simple URLs work with my theme?
-
Yes. Because it manages links at the WordPress level, it works with any standard WordPress theme and both the Block and Classic editors.
-
Can I track clicks on my links?
-
Yes. Simple URLs records basic click counts for each link so you can see how often they’re being used. You’ll need to connect to Lasso to see your click reports.
-
Do I need an account to use it?
-
No. You can install and use Simple URLs right from your WordPress dashboard. No external account is required. We recommend creating a Lasso account to receive support and click tracking.
-
Can I import my existing links?
-
If you can export your links (from a database or CSV, for example), you can use the Simple URLs importer to bring them in.
-
Where can I find documentation or support?
-
Documentation and support are available at support.getlasso.co.
Reviews
Contributors & Developers
“Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management” is open source software. The following people have contributed to this plugin.
Contributors
“Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management” has been translated into 3 locales. Thank you to the translators for their contributions.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
140
- Released: November 6, 2025
- Link handling updates
- JavaScript Cleanup
139
- Released: October 23, 2025
- Fixed the copy shortcode button
- Misc JavaScript improvements
138
- Released: September 18, 2025
- Fixed an issue with click tracking
137
- Released: September 16, 2025
- Improved JavaScript external handling
136
- Released: September 5, 2025
- Revised plugin description and details
135
- Released: August 29, 2025
- Additional JS improvements.
134
- Released: August 26, 2025
- Improved the way Simple URLs handles JavaScript
133
- Released: August 18, 2025
- Improved code stability for upgrades
132
- Released: May 8, 2025
- Fixed a bug related to new PHP versions
- Updated in-app banners
131
- Released: March 21, 2025
- Updated tracking and link updates
130
- Released: December 30, 2024
- Updated Amazon attribution link handling to comply with new policies
- Improved importing and exporting of displays between plugin versions.
- Fixed an edge case issue that stopped users from accessing the “Add a link” modals
129
- Released: November 5, 2024
- Fixed an issue with promotional banners showing by mistake
- Added the ability to refresh manually Amazon product data
- Fixed an issue with Simple URLs blocks
128
- Released: October 8, 2024
- Stability improvements
127
- Released: October 2, 2024
- Fixed promotional banners that were showing by mistake
- Added auto-upgrade functionality for link handling
126
- Released: August 26, 2024
- Updated the plugin’s onboarding flow
- Fixed icons, modals, and external URLs in the plugin that were depreciated
- Enhanced the ability to connect to admin tools
125
- Released: February 22, 2024
- Updated the plugin’s name in the WP admin dashboard sidebar and plugin page
124
- Released: February 21, 2024
- Fixed an issue where banners couldn’t be dismissed
123
- Released: January 17, 2024
- Support for WordPress 6.4.2
- Improved Amazon price-checking consistency
- Improved ability to import large numbers of links to Lasso Pro
122
- Released: January 16, 2024
- Just an internal test to improve the release process
121
- Released: October 19, 2023
- Support for WordPress 6.3.2
- Security Fix: CSRF vulnerability patched
120
- Released: October 6, 2023
- Fixed an encoding issue on some display links.
119
- Released: September 26, 2023
- Support for WordPress 6.3.1
- Security Fix
- Resolved deprecation notices in PHP 8.2
118
- Released: August 31, 2023
- Support for WordPress 6.3
- Fixed Access Controls
- Security Fix: Cross Site Scripting (XSS)
117
- Released: May 30, 2023
- Support for WordPress 6.2.1
- Better Import detection and flexibility.
116
- Released: Feb 28, 2023
- Fixed an edge case where you wouldn’t see imports.
- Ability to disable support.