Which player acquisition strategies are effective in a changing app ecosystem? What role should in-app ads play in monetization? And how are mobile game businesses thinking about future monetization and growth?
Meta Audience Network’s Michael Bertaut answers these questions in a recent GamesIndustry.biz podcast, and explains that to succeed in mobile games today, you not only need to make a great game, but you need to have a strong monetization plan from the very beginning.
We’ve noticed a shift from building great games to building a great gaming business. Sure, great games are foundational, but long term-success means shifting the focus a bit. To build a strong and sustainable gaming business, one needs both great games and game monetization expertise.”
Michael Bertaut, Director, App Monetization at Meta
Similarly, in a recent GamesIndustry.biz article, Meta Global Director of Games, Mid-Market Rob Kiely explores how the most successful mobile game businesses unify their approach to user acquisition (UA) and monetization, build ad strategy into game development, and leverage multiple growth levers.
Both the article and the podcast include insights and recommendations from Ads, IAP, and Beyond: Supercharge your game, a report based on data from over 500 mobile game businesses across 17 countries we commissioned with IDC.
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