Cetera Financial Group’s cover photo
Cetera Financial Group

Cetera Financial Group

Financial Services

San Diego , CA 80,089 followers

About us

We’re enablers. Mentors. Dream builders. Our purpose is to turn financial aspirations into reality. Within our community lies a vibrant wellspring of growth and opportunity for financial professionals, financial institutions, and individual investors alike. As a premier financial services firm, we don’t just deliver financial technology, bespoke guidance, research and market intelligence, and collaborative client-service platforms. We build environments where ideas thrive, connections flourish, and ambitions become remarkable achievements. Driven to deliver unwavering support and innovative solutions to help people live their purpose, we empower each other and the communities around us to bring a stronger tomorrow to life. ___________________________ “Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Wealth Services, LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. All firms are members FINRA/SIPC. Cetera Financial Group is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services. Cetera is under separate ownership from any other named entity.

Website
https://www.cetera.com
Industry
Financial Services
Company size
1,001-5,000 employees
Headquarters
San Diego , CA
Type
Privately Held
Specialties
Wealth Management Services, Financial Advisory, Financial Services, Financial Modeling, Financial Planning, Financial Markets, Fintech, Broker Dealer Compliance, Broker Dealer Operations, Retirement Planning, Retirement Plan Consulting, Tax Advisory, Inheritance Tax Planning, Estate Planning, Estate Tax Planning, Education Savings, Saving for Education, 529 Plans, College Funding Strategies, Healthcare Consulting, and Collaborate Innovation

Locations

Employees at Cetera Financial Group

Updates

  • Life doesn’t always follow your timeline, and without a continuity plan, your clients, staff, and family could be left in limbo. In episode 3 of Cetera’s new podcast, Inflection Point, Kevin Conard, CRPC® and Tom Sboto are joined by Dan Mayes, CWS®, Director of Corporate Development at Cetera, to explore practical steps for preparing your business for the unexpected. Listen to “Unplanned Exits Happen”: https://bit.ly/47Qjgcq

  • Cetera's San Diego office recently rallied together for a clothing drive benefiting One Safe Place, a nonprofit that provides essential clothing and accessories to individuals rebuilding their lives after surviving domestic violence. Thanks to the leadership of Kristina Aubin and Alicia Kahler (pictured), the team collected 30 large bags filled with clothing, shoes, and accessories - each donation a step toward dignity and a fresh start for someone in need. #ThisisCetera

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  • Join us in welcoming cousins Matthew Callero and Christopher Callero to Cetera! Based in the northwest suburbs of Chicago, they made the move from Osaic to Cetera Financial Specialists within Cetera’s Tax & Accounting Channel to access expanded growth resources and support their expansion plans. Learn more about Callero Capital - Wealth Management's emphasis on delivering a consistent client experience “to and through retirement" and why they chose Cetera for their next chapter (link in comments).

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  • Join us in warmly welcoming Scott Thaxton, JD, CRPC®, and Greg Pennini, CFS® of CarrThaxton Financial Group to Cetera! According to Scott and Greg, three aspects of Cetera solidified their choice: "After nearly three decades with LPL, we wanted a partner that could deliver advanced technology, personalized support, and a clear path for scaling our advisory business. Cetera delivered on all fronts.” We're thrilled yet another outstanding team has chosen Cetera for growth and innovation!

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  • You're looking at the future of wealth management! Cetera recently welcomed 40 early-career advisors to St. Paul for Cetera Foundations, a three-day immersive experience designed to help the next generation of advisors grow and succeed. These advisors from across Cetera's Wealth Hub came ready to learn and left with clear strategies to accelerate their growth. Throughout the event, they engaged in sessions focused on planning, accountability, and practical skills to position themselves as trusted professionals for their clients.

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  • Bruce Glenn, Kristina Strickland CPFA ®️, and the Rally Wealth and Benefits team are building more than a business – they’re building a legacy of “generations serving generations.” With Cetera at their side, they’re empowered by personalized support, peer collaboration, and tools that fuel growth. It’s how we make the big feel small – and success feel personal.

  • When you've spent 34 years building a diverse practice with personalized service, you need a platform with sophisticated technology to match your commitment to clients. James Kerr, CLU®, ChFC® recently joined Cetera from Equity Services, bringing over three decades of experience in retirement, insurance, estate planning, and investment services. With $40 million in assets under advisement as of May 2025, James and his colleagues at Corporate Plans Retirement Strategies were seeking more advanced resources and technology to better support their diverse clientele. At Cetera, they found the sophisticated operations needed to deliver the high level of personalized service their clients deserve. Welcome to the Cetera community, James!

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