Direct Selling Association

As we head into the holiday, we want to take a moment to thank everyone who plays a role in strengthening the direct selling community: our member companies, partners, entrepreneurs, and direct sellers everywhere. So much has happened in 2025, and through it all, the channel continued to show resilience and adaptability. As we look toward 2026, DSA is grateful for everyone who contributes to this community and helps move the channel forward. From all of us at DSA, we wish you and your loved ones a warm, safe, and happy Thanksgiving.

DSA is proud to honor Pampered Chef with the 2025 DSA Product Innovation Award for the Deluxe Coffee Machine! Built with input from consultants and customers, this all-in-one brewer combines five brewing methods with intuitive design and patent-pending technology that adjusts to every insert. It’s a product created to simplify everyday life — and one that helped launch eleven new coffee products, more than 280,000 units sold, and over $14M in revenue. Congratulations to the Pampered Chef team for bringing meaningful, customer-focused innovation to the homes they serve.

A big congratulations to Novae for receiving the 2025 DSA Award for Technology Innovation tonight. Their AI-powered myNovaeDisputes Manager is helping thousands of people take control of their credit with speed, clarity, and confidence — all while keeping their field fully compliant and supported. It’s exciting to see technology used in a way that empowers consumers and strengthens our entire channel. Well done, Novae, and thank you for raising the bar. #DSAAwards #TechnologyInnovation #DirectSelling #Fintech #FinancialEmpowerment

When Legal and Marketing team up, growth follows. Join us for Making Compliance Click… and Sales Grow!—a DSA DirectTalks Executive Interview featuring Sunrider, where compliance became more than a checklist. It became a sales advantage. Hear how their award-winning training program gave distributors the confidence to sell with clarity and integrity. December 4 at 12PM ET. https://lnkd.in/gNjZTMr2

As Sunrider International’s Chief Marketing Officer, Deb Bursley helped lead a bold collaboration that transformed compliance messaging into a growth tool. Hear how her team partnered with Legal to build clarity, brand trust, and field confidence on December 4. https://lnkd.in/gNjZTMr2

PayQuicker breaks down how delayed responses, confusing onboarding, and hard-to-reach support teams are silent loyalty killers. Here’s how your payout experience can fix that. https://lnkd.in/gjAU-a-8

Lastly, we're headed to Hy Cite to celebrate their win in the 2025 DSA Awards and getting the Marketing and Sales Campaigns Award! Stay tuned as DSA heads to the Hy Cite company headquarters to present this incredible honor. #DSAAwards2025

We’re heading to Pampered Chef to celebrate their big win of the Product Innovation Award in the 2025 DSA Awards! Stay tuned as DSA heads to the Pampered Chef company headquarters to present this incredible honor. #DSAAwards2025

When Legal and Marketing work together, great things happen. At Sunrider International, a bold collaboration between the company’s legal and marketing teams led to an award-winning field-targeted compliance training program that did more than reduce risk: it helped increase sales. By transforming compliance from a checklist into a clear, empowering message for the field, Sunrider gave its distributors something powerful: the confidence to sell with clarity and integrity. Join DSA President & CEO Dave Grimaldi for a DirectTalks Executive Interview with Deb Bursley (Chief Marketing Officer), Janet Weil (General Counsel), and Kevin Chang (Associate Counsel) as they share how this partnership helped led to an award-winning program that transformed compliance into culture, and culture into results. https://lnkd.in/gNjZTMr2

It was a privilege to join Rolf Sorg and the PM International team as they unveiled their new U.S. headquarters — a major milestone for a company whose growth has spanned decades. Founded in 1993, PM International now operates in more than 40 countries worldwide and reported annual revenue of over US $3.25 billion in 2024.  Wikipedia Cutting the ribbon alongside Vicki Sorg, Stuart McMillan and Stuart Johnson made the event even more meaningful. This move underscores PM International’s commitment to North America — strengthening operations here while continuing to build globally. Beyond numbers, PM International stands out for what they believe in: supporting distributors, investing in their people, and making global impact through initiatives like “PM We Care,” which supports education and health projects. Congratulations to everyone at PM International on this landmark step. We look forward to watching what comes next.