Endgame

One of the most common questions we get is, "Can't we just build this ourselves in ChatGPT?" Short answer: you can build a prototype, but getting to production is really hard. What we see is teams building something in a weekend—upload a bunch of Gong calls and emails into a ChatGPT project, wire up some Zapier flows. That works pretty well for one rep or one account, but it breaks down when you try to scale it across the team. BetterUp went through this. Their GTM teams built projects in ChatGPT and Claude. Single account views worked great. The moment they tried to look across their entire book of business, it crashed. You're not just hooking an LLM up to Salesforce. You're signing up to build data infrastructure, retrieval, orchestration, workflows, and observability—basically becoming an AI infrastructure company on the side. We've written up what it really takes to build a system that scales across an organization. Link in the comments if you want to see the full breakdown 👇

If you’re an account manager and constantly looking for ways to make strategic planning more efficient, I highly recommend giving Endgame a try. Our leadership team rolled it out early this year, and I was honestly skeptical—there are plenty of AI tools out there making big promises. What’s different about Endgame is how seamlessly it works within our environment at Accuris. By pulling together insights from Salesforce, Outlook, Gong, and other apps in our tech stack, it uses AI to create detailed, actionable account plans almost instantly. That means I can spend less time gathering and organizing data—key contacts, account insights, meeting prep—and more time jumping straight into engagement and strategy. It’s not about replacing the real strategy work, but it’s giving me a huge head start and freeing up time to focus on engagement and execution. When a platform actually simplifies your workflow instead of adding complexity, it’s worth calling out. This one’s definitely earned a spot in my toolkit. A big shout out to the folks at Endgame for the one-on-one support with prompt engineering—it’s made onboarding even smoother! https://www.endgame.io/ #EndgameAI #AccountPlanning #AccountManagement #WorkflowEfficiency #PromptEngineering #StrategicPlanning #AIinSales #SalesProductivity #SalesTechnology #AIforBusiness #SalesTools #CustomerEngagement #TechStack

few sales tools have fundamentally changed how I operate... Gong and Prospect (tryprospect.com) were probably the first two game changers for me, then came Scratchpad, which made my ability to stay on top of simple SFDC tasks an order of magnitude easier. Further upfunnel is Nooks which has leveled up our SDR outbound efforts. The latest is Endgame... such a powerful tool for call prep, deal risk analysis, and account research. Highly recommend ! really awesome product Aditya Khargonekar!

Most people are using AI wrong. They treat it like Google. Ask a question, get an answer, move on 💁♀️ A month ago, we launched "Ask Anything" in Endgame, and the response has been incredible. Reps and managers asked thousands of questions—from breaking into accounts to building QBR decks. But here’s what we learned watching our best users (and using it ourselves): the teams getting the most value aren’t just asking different questions—they’re having different types of conversations entirely. The most successful users approach AI through four distinct modes: 🔎 Discovery Mode Exploring new territory? Start broad and refine as you learn. "What should I know about Company X to spot expansion opportunities?"  📄 Research Mode Need depth? Use structured prompts for systematic analysis. "Analyze Company Y across growth challenges, tech gaps, and competition." 🎯 Strategy Mode Know your goal but not the path? Ask for multiple options. "How can I get a meeting with the CTO? Give me 3 different strategies." ⚡️ Execution Mode Need a deliverable? Provide context and be specific. "Write a 1-pager that ties our ROI story to their near-term priorities." The pattern we keep seeing: teams who match their prompting style to what they actually need are getting insights that change their entire approach to accounts. One Endgame user even discovered they could ask AI to improve their own prompts—and it works incredibly well. Whether you’re using Endgame, ChatGPT, or Claude—if you use AI for search, you get search results. If you use it as a thinking partner, you level up your strategy. We turned these observations into a complete framework. Link in comments 👇

Sources are now live in Endgame 🚀 Following our Ask Anything announcement, we're taking sources to the next level. I’m pretty excited about this, because sources help solve the biggest challenge in AI adoption today: trust. My Russian grandmother used to say "trust but verify." She wasn't building AI products (would have been a 10x engineer!), but she was onto more than she knew. The next time you login to Endgame and ask a question about an account, you’ll get an answer with the sources to back it up. What makes our approach different? Unlike most AI tools that reference random chunks of information, Endgame leverages fact extraction—breaking down unstructured data into discrete, indexable facts. This means citations don't just point to sources, but to specific information within them. Why this matters: — Call recordings → exact moment in transcript — Salesforce → precise record — Customer decks → winning value proposition — Earning calls → specific CFO quote With Endgame, you get in-line citations with previews, numbered references, and direct links to granular source points. Perfect for enterprise sales where account understanding builds over time, not just one-time website references.

We launched "Ask Anything" for sales teams yesterday—and people are excited 🙌 We wanted to follow up with deeper examples, use cases, and what we're building next, so we wrote a blog post to share what we're learning. Check it out in the comments below 👇