The Goodkind Co, a Certified B-Corp

This Thanksgiving, we are thankful for the incredible collaboration with our partners, suppliers, our team, and industry peers. Together, we've innovated and redefined what clean, sustainable, and better-for-you products can be. Happy Thanksgiving from The Goodkind Co team! 🍁

We were proud to be part of this year’s Beauty Connect Series, and we’re still riding the momentum. A big thank you to our own Andrew Koenig for bringing such great insights to the Infused with Value: Formulating for Retail Success panel. We’re also incredibly grateful to the Beauty Connect team for hosting an outstanding event—and to everyone who stopped by our booth. Whether you came to learn more about The Goodkind Co or just connect with us, we truly loved meeting you. Here’s to more conversations, collaborations, and good things ahead!

We’re blushing over here… Everyday Health released their list of the Best Natural Deodorants, and we’re proud to represent four on the list! From masstige to prestige to niche, we love developing deodorants that actually perform — and seeing the recognition of our brand partners is the best part. A big congratulations to everyone who made the list, and a special shoutout to the teams who trust us to bring their innovation to life. Your brand could be next. 🙂 Read the full article here: https://lnkd.in/gWxKgiD3 #GoodkindCo #ContractManufacturing #Deodorant #ProductDevelopment #BeautyInnovation #EverydayHealth

The science of skincare starts with understanding ingredients. The Love List’s “Skincare Ingredient Master Index + Glossary” compiles detailed insights on ingredient functions, stability, packaging needs, and effective use levels—all in one place. It’s a valuable resource for formulators, brand developers, and anyone building knowledge around skincare actives. At The Goodkind Co, we’re always exploring ways to help our partners create smarter, more effective formulations—and resources like this support that mission. Read the full glossary here: https://lnkd.in/g9kVwGWY #skincare #formulation #beautyinnovation #ingredients #cosmeticchemistry

The Goodkind Co is heading to Beauty Connect LA! ✨ We’re proud to sponsor this year’s event and join the conversation shaping the future of beauty. Stop by our booth to meet Bob Elmergreen (bob@goodkindco.com) and Ellen Lennon (ellenlennon@goodkindco.com) — they’ll be sharing how Goodkind helps brands bring innovative skincare ideas to life through thoughtful formulation, testing, and manufacturing. See you in LA! 💫 #BeautyConnect #TheGoodkindCo #SkincareInnovation #ContractManufacturing #BeautyIndustry

Facing uncertainty? Let’s turn it into opportunity. Rising costs. Shifting trends. Evolving regulations. Scaling a beauty brand isn’t easy—but innovation thrives in times of change. Here’s how Goodkind Co helps brands grow with confidence: ✅ Flexible, clean formulations — science-backed + trend-aligned ✅ Scalable production — launch small, grow smart ✅ True partnership — transparent, collaborative, invested in your success ✅ Speed + expertise — fast, informed, always ahead of what’s next The future of beauty is resilient—and so are you. 👉 Let’s build what’s next: hello@goodkindco.com #IndieBeauty #CleanBeauty #BeautyManufacturing

If you're heading to #BeautyConnectLA next week, you won't want to miss this one! Our own Andrew Koenig will share the stage with retail industry vets Romain Gaillard and Alison Kohlenstein to discuss how to develop shelf-winning products.

Trending: Shake Things Up: The Rise of Bi-Phase Skincare Sprays One bottle. Two phases. Major results. Say hello to the shake-to-activate spray — the format that's catching eyes and delivering results. Bi-phase mists combine a lightweight oil layer with a water-based phase, activated by a quick shake to blend hydration and nourishment in one easy spritz. Think: glow-boosting face mists, multitasking toners, or pre-makeup prep sprays — all with a satisfying shake-and-spray ritual. 💦 Why do brands love bi-phase formats? - Visual appeal: Highly demonstrable on Tiktok and unique on shelf - Function-forward: Delivers both water- and oil-soluble actives in one step - Sensorial magic: Lightweight, refreshing, with zero greasy residue - Customizable: Botanical waters, adaptogens, squalane, niacinamide ... the combinations are endless. We're crafting shake-to-activate sprays that look good and perform. Whether a glow mist or a skin-calming spray, we formulate with intention. ✉️ Reach out at hello@goodkindco.com, and let's shake up your next product launch together. #BeautyInnovation #CleanBeauty #ContractManufacturing

Trending: Oil Cleansers Making A Comeback What's old is new again — and oil cleansers are leading the charge back to the good old days. Unlike traditional foaming or gel cleansers, oil cleansers use gentle, nourishing oils to dissolve makeup, sunscreen, and excess sebum without stripping the skin barrier. Consumers love the luxurious texture, hydration benefits, and dual-cleansing multitasking properties. Why Should Brands Pay Attention? ✨ Demand is growing: The market is growing for effective oil cleanser formulations as more consumers seek barrier-friendly, minimal-ingredient routines. 💡 Expand your range: Formulations can range from rich and nourishing to lightweight and non-comedogenic — perfect for every skin type. 🧪 Boost your brand: Tap into sensorial, ritual-driven skincare with hero ingredients like camellia oil, squalane, or hemp seed oil. We've formulated oil cleansers that are functional and indulgent. Whether you're launching your first cleanser or refreshing your skincare lineup, let's make it happen. 📩 Get in touch with our team today at hello@goodkindco.com #SkincareTrends #CleanBeauty #ProductInnovation #ContractManufacturing 

We’re excited to announce the launch of our new website. It's a reflection of who we are today and our "brand first" approach to partnership. Whether you’re looking for a strategic manufacturing partner, exploring innovation in formulation, or curious about our capabilities, our new digital home has everything you need to get started. 👉 Explore the new site and let us know what you think: goodkindco.com 💌 And if you’re ready to make something great, get in touch. Good people make great products. Let's go make something great together!