GoTo Foods

At GoTo Foods, feeding people and potential is more than a mission—it’s our way of working. This week, over 150 team members gathered to support The Sandwich Project, a local nonprofit fighting food insecurity by delivering fresh, ready-to-eat meals to those in need. Together, we assembled 3,000 turkey and cheese sandwiches—nearly half of what The Sandwich Project will distribute this week—making this one of their largest events ever! Thank you to our volunteers and Employee Resource Groups for showing what teamwork and purpose look like. Your efforts are making a real impact this holiday season.

We’re excited to share that Nathan Baldwin has joined GoTo Foods as Auntie Anne's new Chief Brand Officer! With more than 25 years in restaurant operations, Nathan knows what it takes to grow iconic brands. This comes at a perfect time as Auntie Anne’s continues to evolve: think fresh visual identity, new locations beyond the mall and even more ways to enjoy those famous pretzels. Nathan’s focus on innovation and cultural relevance will help the brand keep twisting tradition into something even bigger. Join us in welcoming Nathan to GoTo Foods! Read more about Nathan’s appointment in Nation's Restaurant News: https://lnkd.in/esvYdjZi

We’re proud to share new store openings across the country! In October, GoTo Foods brands expanded into: - Arizona - California - Texas - Georgia - Florida - Illinois - Indiana - Ohio - Pennsylvania - New York - Virginia - North Carolina - Missouri - Michigan From Auntie Anne's to Moe's Southwest Grill, Cinnabon, Jamba and Carvel, our brands continues to grow and serve communities nationwide. Thank you to our incredible teams and franchisees for making this possible! 

Happy Halloween! Halloween at GoTo Foods was a frightfully fun reminder of what drives us — great food, great people and the spirit of innovation that brings it all together. We celebrated with delicious bites from local food trucks, a pumpkin carving contest and plenty of costumes that showed off our company’s personality.

In the latest Leaders in Customer Loyalty: Brand Stories by Loyalty360, Mike Smith, Chief Brand Officer at Moe's Southwest Grill, shares how the brand is redefining loyalty with bold flavors, flexible rewards and a whole lot of fun. From the iconic “Welcome to Moe’s!” greeting to a rewards program with over 7 million members, Moe’s is proving that customer connection goes far beyond burritos and bowls. Mike dives into how Moe’s leverages tech, culinary innovation and guest insights to keep fans coming back—and feeling like part of the family. Watch the full interview here: https://lnkd.in/ebmJgKWR

This week, we lit up our workplace with a joyful celebration of Diwali — bringing together our team members for an afternoon of authentic Indian cuisine, festive music and meaningful community connection. It was a vibrant reminder of the beauty of cultural traditions and the joy of celebrating together. We’d love to hear from you. How did you celebrate Diwali this year?

Urvi Patel joins the WFF Leadership Development Workshop's Leader Exchange on Thursday, October 23 to discuss purposeful leadership and the impact of women's voices in shaping the food industry. Join the movement and reserve your spot for an event aimed at discovering your brilliance here: https://lnkd.in/gVXzudZe

At GoTo Foods, we believe legacy brands thrive when they evolve with purpose. Auntie Anne's is doing just that by leaning into cultural relevance, digital-forward design and fan-first innovation to meet the next generation of snackers where they are. From modular store formats to bold visual updates and nostalgic flavor revivals, Auntie Anne’s is redefining what it means to be a modern classic. Michael Freeman, President of Brands at GoTo Foods, puts it best: “What we’re trying to do is create that currency feature that says, how are we meeting the consumer where they want to be met? Are we still on the right highway, so to speak? Bringing the brand to where our consumer is playing today is more important now than it’s ever been.” Read the full QSR article here: https://lnkd.in/eb5z85VB

We didn’t just open doors — we opened more ways to satisfy your cravings. This September, GoTo Foods expanded its footprint with new locations across 15 states, bringing a mix of quick-service favorites and fast-casual dining experiences to even more communities. More flavor. More convenience. More places to enjoy what you love.

This weekend, GoTo Foods proudly walked in the Atlanta Pride Parade carrying a message that reflects who we are and what we stand for: “Paint the Town with Love.” From vibrant signs to joyful steps, our team showed up to celebrate love, inclusion and the power of community. Pride is more than a moment; it is a movement. We are honored to stand beside our LGBTQ+ colleagues, neighbors and friends in support of a future where everyone can thrive as their authentic selves. To everyone who joined us, cheered us on or simply showed up with love, thank you. Let’s keep painting the town!