7 Overlooked Touchpoints That Shape Your Employer Brand Your employer brand doesn’t live in a slide deck. It lives in moments. From the job ad that starts it all to the exit conversation (and even beyond), every touchpoint sends a signal. Clear? Confusing? Cold? Human? Those micro-moments shape how people feel about working with you — long before and after they sign the contract. Here are the 7 brand-shaping touchpoints you can’t afford to get wrong: ✔️ Job ads ✔️ Careers page ✔️ Interview process ✔️ Onboarding ✔️ Internal communication ✔️ Exit experience ✔️ Alumni engagement 📖 Read the full blog post to audit your journey, strengthen your reputation, and stop losing great people to poor moments. #employerbranding #candidateexperience #HRstrategy #employerjourney #workplaceculture #onboarding #exitexperience #alumniengagement #peopleandculture #employerreputation
HR Spritz
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Employer branding and people strategy. Because your people deserve better than copy-paste HR. #EmployerBranding
About us
Not your average HR page, because workplaces deserve more than copy-paste policies and bland culture decks. At HR Spritz, we mix strategy with sass to fix what’s broken in people management - from lifeless job ads to feedback that never lands. This isn’t about HR fluff. It’s about real tools, bold ideas, and smarter ways to build a workplace people actually want to be part of. We help HR professionals and leaders rethink the experience of working for you, because your employer brand is more than perks and promises. It’s how it feels to be on the inside. Follow for sharp takes, fresh ideas, and zero tolerance for boring HR. Want help or a collab? Slide into our inbox. Visit hrspritz.com to explore our blog, frameworks, and fresh HR insights. HR Spritz – Like a cold drink for overheated workplace culture.
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www.hrspritz.com
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Poor workplace culture doesn’t announce itself with a neon sign. It’s in the little things: – The manager who never has time to listen. – The colleague who gets promoted for politics, not performance. – The way silence fills the room after someone dares to share a new idea. It adds up until people stop speaking, stop caring, and start counting down the minutes until Friday. Strong culture isn’t perfect. But it’s honest. It’s fair. It makes you feel like you matter. Without that, the free lunches and ping-pong tables mean nothing. If you’re nodding along, you’ve seen it. The question is: do you normalize it, or do you name it? #workplaceculture #workplace #hr #hrtips #employerbranding
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5 Steps to Prepare for a Performance Review (as a Manager) Don’t go into a review unprepared. That’s how trust breaks and growth stalls. Here’s how to prep like a manager who actually supports performance: 🔹 Review real data — not just your gut feeling 🔹 Highlight strengths and growth areas with examples 🔹 Connect their work to company goals 🔹 Plan concrete development steps 🔹 Prep for questions — and answer with clarity 📖 Want the full breakdown, plus examples of what not to do? Read the full post on our blog. #performancereview #HRstrategy #employeedevelopment #peoplemanagement #leadershipskills #managerprep #performanceconversation #HRchecklist #employeeperformance
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You’re calling it “support.” Your team’s calling it exhausting. Micromanagement isn’t leadership, it’s control wrapped in good intentions. And while you’re double-checking their work and rewording their emails, they’re quietly disengaging, overthinking every move, and refreshing job boards on their lunch break. If your team needs a permission slip for every step… that’s not structure. That’s surveillance. Want better results? Try trust. Want stronger teams? Let them own the work. Want to actually lead? Step back — and watch them step up. Let’s fix the sh*t — before the only thing your team’s managing is their exit plan. Catch ya soon, your work bestie — HR Spritz
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Still guessing who you’re hiring for? If your job ads are written for “anyone,” you’ll keep getting the wrong ones. Candidate personas help you get specific—so you attract the right talent, faster. This post breaks down what candidate personas are, why they matter, and how to build them with depth (not just LinkedIn filters). Perfect for HR, recruiters, and growing teams hiring with purpose. #CandidatePersona #HiringStrategy #RecruitmentTips #EmployerBranding #TalentAttraction #JobAdTips #HRBlog #PeopleAndCulture #HiringSmarter #HRSpritz
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7 Things to Include in Every Training Plan (That Actually Works) The point of training? That people actually use it afterwards. If your sessions are packed with slides but no engagement, here’s what’s probably missing: 🎯 Clear learning objectives 📚 Content that’s relevant to their role 🎤 Delivery that engages 🧠 Practical exercises they’ll remember ✔️ Knowledge checks along the way 💬 Real feedback loops 📅 A follow-up plan so it doesn’t end the moment they log off Training isn’t about what you covered. It’s about what they can do next. How do you design your training? #trainingplan #learninganddevelopment #HRstrategy #employeetraining #trainingsuccess #peopleandculture #HRtips #employeelearning #workplacetraining
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If your feedback leaves people confused, defensive, or checked out… Congrats, you’ve just trained them to stop listening. These 6 habits ruin feedback before it even lands: 🚩 Waiting until it’s “bad enough” to say something 🚩 Turning it into a personal attack 🚩 Only pointing out what’s broken 🚩 Speaking in vague, useless terms 🚩 Not letting them respond 🚩 Never following up Feedback is a tool to guide, course-correct, and build trust and it isn’t a one-way drop. #feedbackculture #managerfails #leadershiptips #HRstrategy #performancemanagement #workplace #employeefeedback #honestfeedback #peopleandculture
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It’s easy to talk about values when they’re printed on the wall. It’s harder when they’re tested in a Monday meeting or a performance review. That’s where your brand shows its true face. If what you promise outside doesn’t line up with what people experience inside, your brand won’t hold up for long. So, I’ve got a question, because sometimes we need the right questions and a reality check. How closely does your employer brand reflect the identity and values your company claims to stand for? 👉 Drop it in the comments: Which of your values is actually visible in day-to-day work and which one only lives on the website? #HRspritz #EmployerBranding #HRstrategy #WorkplaceCulture #PeopleAndCulture #EmployeeExperience
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What is employer branding, really? It’s not a mission statement on your website. It’s not a poster in the breakroom. It’s not your “culture” page on LinkedIn. It’s the lived experience ➡ what candidates hear, ➡ what employees feel, ➡ and what alumni still say after they’ve left. A strong employer brand helps you: 👉 Hire better (and faster) 👉 Build culture people actually trust 👉 Attract people who stay, not just apply This post breaks it down, including 5 things you can do right now (no fancy budget required). 📌 Save this one. 💬 Then ask your team: Does our employer brand match the reality? #EmployerBranding #WorkplaceCulture #TalentAttraction #EVP #EmployeeExperience #PeopleAndCulture #HR