Just in time for Thanksgiving football: a new Ipsos poll finds that nearly half of Americans agree that sports betting lessens the integrity of the game. A similar percentage are also concerned that sporting events are rigged due to gambling. https://lnkd.in/gXT8pnKF
Ipsos in US
Market Research
New York, NY 49,536 followers
Ipsos is one of the largest market research companies operating in 90 markets with more than 20,000 professionals.
About us
In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, 1999 Total revenues in 2024: 2,440.8 million euros Presence in 90 markets Full-time employees: ≃ 20,000 Clients around the world: + 5,000 50 million interviews conducted in 2024, of which 2/3 million online. Find out more about Ipsos at http://www.ipsos.com/en-us/
- Website
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http://www.ipsos.com/en-us/
External link for Ipsos in US
- Industry
- Market Research
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Innovation and Brand Strategy Research, Social and Corporate Reputation Research, Media and Brand Expression Research, Customer and Employee Research, and Survey Management, Data Collection and Delivery
Locations
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Primary
Get directions
200 Park Avenue
11th Floor
New York, NY 10116, US
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Get directions
2020 K St NW
Washington, DC 20006, US
Employees at Ipsos in US
Updates
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Economic insecurity is having a larger impact on how people budget (or don’t). Here's 4 charts that explain the zero-sum human economy. Of particular note: how purchase intent has shifted compared to 2022 data. https://lnkd.in/gDrZwwfH
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Tis the season of shopping. How will today's financial concerns impact consumer spending over the next few months? Take a look at insights in the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.
NEW: Many don’t appear to think the cost-of-living crisis is over, with just over 2 in 3 predicting the rate of inflation in their country will rise in the next 12 months. Check out the 8th wave of the Ipsos Cost of Living Monitor for more https://lnkd.in/g26uEGnz
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Do we have any concerns about buying gifts online? As it turns out, not really – nothing is over 40% – but there is still measurable concern about timing, and damage and the hassle of returns. And women are much more concerned about shipping taking too long than men (44% vs 32%). Younger people are more concerned about timing, and having the gift or cost given away by the packaging than older people. https://lnkd.in/g8yHwy7X
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The big categories are still gift cards and clothing but they showed growth, as did food and beverages. When you recall that only one in four were planning to spend more on gifts this season, and inflation is still a thing, this would seem to indicate people will be stretching their budgets and perhaps buying more, cheaper things. But stay tuned! https://lnkd.in/gyc7diFB
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Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations. https://lnkd.in/gkZ-bXmg Tom Juetten Stephanie Bannos-Ryback Manuel Garcia-Garcia, PhD
🛍️ Not all Black Friday shoppers want the same thing.. We rounded up 10 actionable online buyer personas, from “Gift-Giver Grace” to “Minimalist Mia” for 2025, from the hyper-planners to the last-minute legends. Take a read and see which persona you relate to most! https://lnkd.in/eTF67_nU #BlackFriday #BuyerPersonas #RetailStrategy #MarketingInsights #Ipsos #IpsosSynthesio
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By drawing comparisons with national trends, our webinar will situate Californians' experiences within the broader U.S. context. As one of the nation's most populous and economically influential states, California's diverse population and dynamic economy make it a bellwether for the country. This session will also highlight the factors that set the Golden State apart and underscore its pivotal role reshaping America's economic future. https://lnkd.in/gBEPvxBA
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Join us to hear how Bose partnered with Ipsos MMA to develop a fully unified measurement approach, including: MMM and Agile Attribution, in-market testing to validate recommendations before making big moves, and more! https://lnkd.in/gtH5FCZ5
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Learn more about how consumer videos and advanced AI can make the invisible, visible, and take product development to the next level. https://lnkd.in/gkP4nWKw 🤳Consumer videos reveal hidden realities in the product experience 👁️Observational techniques de-code emotions and behaviors 👾Vision AI rapidly synthesizes videos 👤AI agents enrich learnings and prevent bias With our new solution, Product View AI, brands gain a real-world view of their product experiences, uncover hidden opportunities, and – guided by targeted recommendations – launch winning products.