The Growth Tribe

Can’t wait to learn from Ciara Siegel! Come join her session on How to Stand Out in a Crowded Market: Be Different, Not Better — You’ll learn: • Why “better” brands get ignored — and different brands get remembered • 5 prompts to uncover your true points of difference • A fresh take on marketing that doesn’t feel like copying everyone else   You’ll walk away with: • Language you can use to clearly explain what makes you different • A short list of brand traits and ideas that make you stand out • Thought starters to help you zig where others zag—across your brand and marketing   This is for you if you’re a small biz owner, solopreneur, or startup founder: • Trying to grow in a saturated space • Unsure if your brand or messaging truly reflect your brilliance • Struggling to explain what makes you different (even though you are)   Register here → https://lnkd.in/ehSRJdKi If you can’t make it live, no worries — we’ll send the recording after ❤

Here's an AI content trick that most people miss (it takes just 20 mins to set up!): I learned early on: the best marketing content uses the EXACT words your audience uses. Not "supercharge your productivity." (who talks like that?!) But "get your work done faster." So here’s one of my favorite content tricks: → Find the exact language your target audiences already use online & steal it for your copy. I know it sounds time-consuming — but with Claude, it takes about 20 minutes. Here's the workflow: 1. Look up competitors solving the same problem as you 2. Copy/paste ALL their reviews (from G2, Gartner, App Store, etc.) into Claude 3. Repeat with YOUR reviews, sales call transcripts, form responses, etc. 4. Ask Claude: 'Pull out the exact phrases people use to describe their pain points, what they're struggling with, and what they want' You'll get a huge list of direct quotes showing how your audience actually talks (and what they care about!). [Ex. here’s how marketing consultants in The Growth Tribe describe their scaling issues: - "I'm at capacity" - "I’m wearing all the hats" - "I'm doing everything myself" - "I need to figure out how to grow" - "I have too much work and need to scale" Notice how different that is from marketing speak like "scale your business and earn more revenue"?] Now, here’s how you can use this language in YOUR copy: 1. Create a custom Claude project for your company 2. Attach the doc of customer language to it 3. Add this instruction to the project: "Use [doc name] when writing customer-facing copy. It contains real customer language about pain points. Use these exact phrases for content." And voilà! Now, every time you write copy in that project, Claude pulls from your customers' actual words. (If you don't have time to implement this now, feel free to save this post for later!) I have SO many more tips for customizing these company projects to create excellent copy. But this alone will totally change how your messaging lands. Your customers will read it & think: "wow, this company actually gets me." Any questions?

Countdown to learning from Danielle Zeitlen Hughes! Come join her session on How To Build Your Personality Brand and Attract the Right Clients — You’ll learn: • Guidelines on developing a personal(ity) brand to attract your ideal clients • How to tap into your unique personality to differentiate yourself from competitors • Tips for crafting bios and profiles that reflect who you really are while attracting potential customers • The difference between a personal brand and a Personality Brand (and why it matters) Register here → https://lnkd.in/eXvDTydj If you can’t make it live, no worries — we’ll send the recording after ❤️

I've battled imposter syndrome for 2 years building a membership community. Even at 350 people, I still doubt myself. Rewind to 2023: I learned about Slack communities in March, and opened my own in May. I had zero community experience. I was just lonely as a marketing consultant — and saw that others were, too. I created The Growth Tribe so we'd never need to feel alone as marketing consultants again. 2 years later, we're at 350 paying members. Even when it's working, I STILL have moments where I question everything: - I post something and get crickets - I spend hours on ideas that flop - People I genuinely love pause their membership Those moments hit different when you're the one building it. They make it hard to see the community's impact the way other people do. This message from Rose Choi Marques showed me what I'm too close to notice: “What you’ve created with The Growth Tribe is seriously special and SO valuable. I constantly bring it up. I’ve been able to collaborate with some tremendously talented folks from the community. I’m genuinely impressed with the improvements you’ve made, and the ongoing value you bring to each member of the community.” 🥹 I know it took her 2 minutes to send, but its impact on me lasted so much longer. I know the imposter syndrome isn't going anywhere. But apparently, neither is the impact 💛

Can’t wait to learn from Amanda Goetz! Come join her session on How to Build a Portfolio Career & Life — You’ll learn: • Leverage consulting as your foundation while building content, community, and coaching streams • Build multiple revenue streams without relying solely on social media • Balance multiple roles without burning out using the "intentional imbalance" approach   Register here → https://lnkd.in/exsMRM9p If you can’t make it live, no worries — we’ll send the recording after ❤️

When I was at my lowest, hated my job, and didn’t know what to do next, this question helped me get out of it: My psychologist sister asked me: “Who do you look up to? Who has a career you actually want?” “Amanda Goetz, Ella Mills, and Tracey Specter,” I replied instinctively. “Why them?” “They’re badass women running their own businesses. They’re incredible at what they do — and still prioritize their families. They have multiple business lines and are always experimenting.” "What do you need to do to be more like them?" she asked. That conversation planted the seed for everything that came next: I started marketing consulting. Built The Growth Tribe. Started experimenting constantly. Fast forward 4 years: I'm working from my favorite coffee shop when Amanda Goetz walks in. I obviously had to say something! What happened next still feels surreal: She agreed to give a talk to The Growth Tribe, the business that her entrepreneurship inspired me to start. She's speaking about how to build a portfolio career & life that brings you real satisfaction: - Building the day-to-day you actually want - Creating multiple revenue streams - Juggling it all alongside your personal life Full circle. I’m so excited for her to come and speak — and would love for you to join us! If you're feeling stuck like I was — not sure what career you actually want or how to build it — come hear from Amanda. She's speaking about exactly what got me unstuck. RSVP at the link in the comments. 💛 PS - she ALSO released her book Toxic Grit this week, which is about how to stop forcing yourself to "do it all" (which never makes us happy) — and start living an ambitious life that actually feels good. (Def the first time I've started a book the day it hit the shelves.) Linked it in the comments!

So excited to learn from Aerin Paulo and Phoebe Noce! Come join their session on How To Build Systems That Scale Your Freelance Business — You’ll learn: • How to streamline client workflows to cut admin time • Guidelines on time management frameworks that protect your deep work hours • Tips for creating repeatable processes that scale your business without burning you out • Communicating boundaries with clients to avoid burnout Register here → https://lnkd.in/eKYSudBf If you can’t make it live, no worries — we’ll send the recording after ❤

Countdown to learning from Victoria Whittaker! Come join her session on How to Land Premium Clients Who Value Your Work — You’ll learn: • Her proven framework for launching your service-based business that you love • How to align your offers with your authentic gifts to attract premium clients • Strategic ways to identify and connect with your ideal clients • 3-step action plan • How to build inner confidence when positioning yourself for premium work   About Victoria: Victoria lives at the intersection of strategy and intuition, helping ambitious women transform their corporate success into thriving service-based businesses they love. With degrees from Stanford and Berkeley Haas, she blends strategic thinking with deep intuitive wisdom to help women build authentic businesses that prioritize both impact and freedom. Through her proven framework, she guides women from "someday I'll start my business" to confidently booking premium clients.   Register here → https://lnkd.in/et8n29Rk If you can’t make it live, no worries — we’ll send the recording after ❤

Just an inspired shout-out to Silvi Specter ⚡ founder of The Growth Tribe for your INCREDIBLE lineup of speakers and events coming up. You raise the tide for all us "boats" my friend!