Only 10% of creators feel they really have creative control in brand partnerships, but more than half want more. 👀 That tension is real, and it can cost brands campaigns that could have been winners. So what actually makes brand partnerships click? We break it all down here: https://lnkd.in/g-X2NFK6 #InfluencerMarketing
Later
Software Development
Boston, Massachusetts 61,303 followers
Powering brand love 💙 Driving business outcomes through influencer marketing, social media management, and link in bio
About us
Later is a leading social and influencer marketing solution and link in bio tool. We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI. Learn more at https://linkin.bio/latermedia/
- Website
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later.com
External link for Later
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Social Media Management, Social Media Marketing, Instagram, Tech, Social Media, App, Content Marketing, Influencer Marketing, Creator Economy, Digital Marketing , and Link in bio tool
Locations
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Primary
Get directions
53 State St
Boston, Massachusetts 02109, US
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Get directions
Vancouver, BC, CA
Employees at Later
Updates
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Later reposted this
The holiday playbook has changed. Brands that wait until November to activate creator campaigns are already behind. We analyzed creator-driven sales data across Later and Mavely, and the results are clear: October activations drove 99% higher GMV per day compared to baseline weeks. Electronics jumped 411%. Consumers are making gift decisions earlier, and the brands winning are the ones building year-round creator strategies, not scrambling for Black Friday attention. The shift isn't just about timing. It's about treating creator partnerships as an always-on channel that builds cultural relevance, not a promotional tactic you switch on during Cyber Week. I wrote about this strategic shift for Total Retail. Check out the full article in the comments.
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The 2025 marketing consensus: a little tired but very ready to go bold in 2026. 👀 This year moved fast. AI leveled up, creators became non negotiable, and the industry kept every marketer on their toes. We checked in with our community over on our Instagram Stories and the results say one thing: everyone is leveling up next year. Which results had you nodding? Which ones made you pause? And what would you add to the conversation? Drop your thoughts below.👇 #InfluencerMarketing
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Everyone talks about “winning Black Friday”… but the smartest brands? They’re winning it months before it arrives. In Total Retail's latest feature, Later CEO Scott Sutton breaks down how creator-led, always-on strategies are helping retailers cut through the noise, build real community, and create cultural momentum that lasts all year. At Mavely and Later, we’ve seen it firsthand: creators aren’t an add-on. Creators are the engine of the modern retail funnel, and one of the most efficient paths to revenue growth. Check out the full article linked in the comments 👇 #CreatorEconomy #InfluencerMarketing
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Later reposted this
Associate Director of Social & Influencer @ Modifly | Creator of Clare-ity in Marketing | Leading Social Strategy for Enterprise Brands
This Monday, I had the opportunity to attend the Creator Commerce Summit with my colleague Rachael Harris, hosted by Mavely + Later and it provided an insightful look into the future of the creator economy. From connecting directly with creators to hearing from industry leaders, the day was packed with insights on how influencer marketing is evolving and how brands can stay ahead. A few themes that stood out: 💡 Creators are becoming more business-savvy than ever, prioritizing transparency and long-term partnerships. 💡 Authenticity still wins; creators with strong, engaged communities are driving real impact. 💡 The affiliate space is growing fast, and there’s a major opportunity for brands to build meaningful, measurable relationships with creators. Excited to take what I've learned back to the team as we continue to shape our influencer and affiliate marketing strategies at Modifly!
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Later reposted this
New insights from Later: 10 Creator Campaign Metrics Your CEO Actually Cares About 54% of marketers cite reach as their top creator campaign metric, while 71% of CEOs want marketing to focus on sales and revenue. This disconnect is costing brands millions in misallocated budgets and missed opportunities. TLDR: The metrics that look impressive in slide decks are not the ones that drive business growth. Reach and impressions measure potential exposure, but conversion rates, customer acquisition costs, and lifetime value connect creator partnerships directly to revenue. Click to read the full article in comments.
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Events come and go, but Swipe Up 2025 left a mark. 🩵 Mavely and Later brought together 100+ top-performing creators, brands, and partners for a day of learning, connecting, and real talk about brand partnerships. From creators building vision boards to game-changing workshops and a packed room full of inspiration, this summit was a celebration of everything creator commerce is becoming and where it's headed. Thank you to every creator, brand, and partner who joined us and to our Mavely and Later teams for making our first summit such a success. Watch the recap video and feel the energy for yourself! Interested in joining us next year? Head to our interest form linked in the comments 👇 See you at Swipe Up 2026? 👀
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🚨 Last chance to save your spot for today’s live episode of The Drop! 🚨 We’re so excited to bring together Alesy Iturrey Lerner (TikTok GenAI & Innovation Partnerships), Tim Clarke (VP of Marketing at Later), and Evan Wray (President of Later) to chat about what’s new at Later and explore the future of AI in influencer marketing. Join them for a live look at how AI is transforming how brands create, measure, and scale creator campaigns. Plus, we’ll break down how we predict campaigns that work using Later EdgeAI, our engine powered by a decade of verified campaign data, billions of social signals, and over $2 billion in annual influencer sales. 🗓️ Today! ⏰ 9:30AM PT / 12:30PM ET Sign up now 👉 https://lnkd.in/gZdXKuvt
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📣 87% of creators expect AI to become essential within two years. 77% of brands report better results with AI-assisted campaigns. Yet most influencer contracts don't include a single AI disclosure clause. In our latest piece, we break down why this contract gap matters and what to do about it, including: - Why transparency protects performance (only 1.7% of brands react negatively to AI disclosure) - What smart brands are building into creator agreements now - How to turn AI frameworks into a competitive advantage When creators disclose AI use thoughtfully, audiences and brands respond with acceptance, not rejection. The brands that establish clear expectations now will attract the most sophisticated, AI-savvy creators delivering the strongest results. 👀 Read the full article below: #InfluencerMarketing #AIinMarketing #CreatorEconomy #MarketingStrategy #ContentCreation
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🚨 Only 3 days left to register for The Drop 🚨 AI is reshaping influencer marketing fast, and who better to tell us where it’s headed than the biggest player in the game: TikTok. Join Alesy Iturrey Lerner from TikTok’s GenAI and Innovation Partnerships team, alongside Tim Clarke (VP of Marketing at Later) and Evan Wray (President of Later), for a candid look at how AI is disrupting how brands create, measure, and scale creator campaigns. Plus, we’re breaking down how we predict campaigns that work with Later EdgeAI, our engine powered by a decade of verified campaign data, billions of social signals, and over $2B in annual influencer sales. 🗓️ November 20 ⏰ 9:30AM PT / 12:30PM ET Save your spot today 👉 https://lnkd.in/gUD6yuHU
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