Life Fitness / Hammer Strength

Before a single rep is lifted, before it ever reaches your floor, this is where the work begins. In this ASMR-style look inside our product assembly process, you’ll see (and hear) the precision, care, and craftsmanship that goes into every Life Fitness / Hammer Strength machine. Tools. Torque. Detail. This is what it sounds like when products are built to perform. Watch the full video and experience strength from the inside out.

Explore our Urethane Dumbbells – designed with precision-engineered weight calibration, premium knurled handles, and a sleek urethane finish. Built for professional training environments, these dumbbells deliver consistency, control, and the durability Hammer Strength is known for. Elevate your facility’s strength experience: https://lnkd.in/gxuK3mdi

Gone are the days when cardio meant zoning out on a flat, repetitive run. Today’s exercisers demand more engagement, personalization, and flexibility. That’s where Interactive Terrains come in. With 140+ immersive routes, real-time performance metrics, on-demand coaching, and the ability to adjust mid-session, the Symbio Runner™ delivers a personalized experience that keeps members coming back. Backed by Adaptive Flex Deck® technology, it adapts to each runner’s stride and preferred surface feel—reducing impact while increasing connection. What this means for your facility: ➤ A more engaging cardio experience ➤ Greater retention through personalization ➤ Smarter tech for modern users Read more in our latest blog: https://lnkd.in/gj66WjN4

At the University of Auckland, strength and innovation go hand in hand. Powered by Life Fitness / Hammer Strength, this world class facility is designed to elevate performance for athletes and students alike, combining state of the art equipment, intelligent design, and a commitment to excellence. From Olympic lifting to functional training, every detail of this space supports growth, endurance, and progress, reflecting our shared mission to move people forward through performance. We’re proud to partner with the University of Auckland to help shape the next generation of strength. For facility managers, this is a model of what’s possible when thoughtful design meets proven performance, creating spaces that inspire athletes and deliver long term value. https://lnkd.in/gXr6Y-3X

Go inside the legacy of Hammer Strength. Join founder Gary Jones and expert facility operator Luke Carlson as they break down the origins, innovation, and real-world impact behind our equipment. Walk away with actionable insights on machine-based training, building a strength-forward culture, and maximizing your facility’s performance. Reserve your spot today: https://lnkd.in/e3imU9rN

Last Tuesday, we gathered for the DB Awards Dinner 2025, an evening dedicated to recognizing our EMEA distributor partners for their exceptional results, dedication, and hard work throughout 2025. We are proud to highlight the companies and individuals who went above and beyond, setting new standards of excellence.   A warm congratulations to all of our winners:   🏆 Distributor of the Year 2025 Valcke Group - Henri Valcke Philippe FABER Hugo Hanss   🏆 Evolution Award 2025 Fitness Brands Sweden & Norway Fitness Brands Sweden & Fitness Brands Norway - Joachim Blatch Emma Lundgren   🏆 Best Installation Award 2025 Gfitness / G Kolizejs - Gints Kuznecovs   Thank you for your dedication, partnership, and continuous drive to push the industry forward.

Empowering the next generation to move with confidence. 🏀 Our team partnered with Chicago Bulls for a Practice Takeover at the Advocate Center, giving Beasley Academic Center athletes an unforgettable afternoon of training, teamwork, and basketball. Each athlete left with a “Train Like a Bull” workout plan and some Life Fitness / Hammer Strength gear to help them keep building strength long after the event. We are always proud to help create opportunities for young athletes to learn, grow, and stay active. #LifeFitness #HammerStrength #ChicagoBulls #TrainLikeABull #InspiringTheWorldToWorkOut

Sustainability in fitness facilities is becoming a business necessity. Operators are under pressure to reduce operational costs, demonstrate eco-conscious practices, and optimize facility performance without sacrificing the member experience. At Life Fitness, we believe cardio equipment should be part of that solution. By integrating energy-saving technologies across our consoles and equipment lines, we help operators reduce power consumption, lower costs, and take meaningful steps toward a greener future. Read the full blog: https://lnkd.in/gymiFhzY

Thoughtful facility design goes beyond floor plans and equipment selection. The right accessories play a pivotal role in how a space functions and how members experience it. Our latest Q&A with Justin Wireman, Product Director of Accessories, explores: • Why accessories should be a strategic part of facility planning • How quality and placement impact durability and day-to-day operations • What sets the Life Fitness and Hammer Strength approach apart Read the full conversation: https://lnkd.in/g8Wr6Bcz

The The Ground Base® Squat / High Pull is built for high performance and durability – designed to help facilities deliver powerful, full-body training experiences that attract serious strength athletes. Key highlights: ➤ Independent arms promote balanced, controlled movement ➤ XL ergonomic handles offer comfort and stability during every lift ➤ Integrated weight storage keeps your facility organized and efficient Invest in equipment that drives member performance and retention. Learn more about how Ground Base® strengthens your facility floor: https://lnkd.in/ghC4Dych