Playfly Sports

Playfly Sports celebrated its five-year anniversary in September and is three years into its 2022 master plan to become a top-five global agency 🥂 The company has 900 full-time employees, 11 offices across the U.S., U.K., and Canada, around 2,200 brand partners, over 65 properties, 44 ticket sales partners, and 31 college multimedia rights deals. In the early stages, Playfly focused on getting in the door and pitching its wares. Since then, it has moved toward trial and big opportunities. MORE: https://ow.ly/LaZh50Xxy8j

Women’s college volleyball has surged in popularity over the past two seasons. After coverage exploded in 2024, we’re now seeing that momentum pay off in 2025 through record viewership and growing national attention 🏐   With two Playfly schools in the top 5 collegiate programs (University of Nebraska Lincoln - Athletic Department and Penn State Athletics), Playfly is the leading access point for women’s college volleyball fans.    If you’re not yet an avid fan, there’s still time! We expect the sport to continue soaring 😉

Playfly Sports is ahead of the game, helping partners grow faster and think bigger across media, sponsorship, advisory and services. As Playfly reached 5 years this fall, Sports Business Journal interviewed Craig Sloan on the company's upward trajectory: “We are known now as an accelerator, and [...] the moniker is that we come in and accelerate growth through revenue maximization in particular. We are a highly integrated group that actually harnesses the power off of the other." 🚀 Our unified approach sets Playfly apart, connecting data, innovation, and partnership to drive measurable impact across every level of sport. Read the full interview in the link below 👇

𝗣𝗟𝗔𝗬𝗙𝗟𝗬 𝗦𝗣𝗢𝗥𝗧𝗦 𝗦𝗨𝗠𝗠𝗘𝗥 𝗜𝗡𝗧𝗘𝗥𝗡𝗦𝗛𝗜𝗣𝗦 𝗔𝗥𝗘 𝗟𝗜𝗩𝗘! ⚠️   The Playfly Sports Summer Internship program is a 10-week paid experience that immerses students into the dynamic world of sports. Positions are available across multiple departments in our major corporate offices and the program kicks off on June 8th, 2026.   🔗 Apply today 🔗 https://bit.ly/49n4qeK Applications close on December 8.

We are thrilled to have brokered UVA’s first-ever on-field sponsor logo, bringing UPSTACK to David A. Harrison III Field at Scott Stadium! This innovative partnership marks a new era in brand collaboration and revenue growth for University of Virginia Department of Athletics — and another example of how Playfly helps partners drive impact across the college sports landscape. 🔗 Read the full press release in the link below.

Playfly was proud to be represented by Craig Sloan yesterday at Sports Business Journal's Media Innovators Conference, alongside Brad Friedman and Dan Kaufman. In the same way that the Home Team Sports model transformed linear media sales, Playfly Sports' and FanServ's ad tech solution, Home Team ADvantage, is accelerating revenue for media owners and redefining accessibility for brands.

While most of our posts are focused on business wins, today we want to shine a light on Playfly's most valuable asset: our people! From HR to finance and everything in between, nothing would be possible without the behind-the-scenes superstars we have at Playfly. Our NYC Operations and Creates teams have been upgrading our office space over the last few months, and we're proud to show off our latest addition, pictured here. The PIPER Ambassadors are quarterly awards earned by Playfly employees who have demonstrated the Playfly values: 💫 People: We put people first and lead with integrity at all times. 💫 Innovation: We push the limits to do what's never been done before. 💫 Partnership: We prioritize our partners because service is what we do. 💫 Empathy: We make every decision with the best intentions. 💫 Results: We commit to delivering because we love the game! Starting this quarter, our PIPER Ambassadors will be celebrated on the walls of each office. Thank you to our incredible designers and operations team for bringing this project to life 🎉

🏈 Teamwork at its Finest 🏈 Arizona Interscholastic Association, Playfly Sports, and Arizona's Family came together to showcase the incredible talent across Arizona! From top-tier high school teams to standout coaches and athletes, the Flag Football and Football Bracket Release Show celebrated the best Arizona has to offer. 👏 Huge thanks to everyone who made this partnership a success, bringing Arizona’s high school sports community together like never before.

Playfly Sports is expanding NIL & Digital Capabilities with ZIYNX 🚀 We’re excited to announce our strategic investment in ZIYNX, a Gen Z athlete marketing consultancy helping brands connect authentically with the next generation of fans. Alongside Playfly Max, Playfly’s existing NIL agency, ZIYNX will create a data-driven layer of NIL activation, turning cultural insights into revenue growth opportunities for student-athletes and brand partners. “ZIYNX is redefining how brands think about athlete marketing and how they connect with sports fans by creating a frictionless platform for authentic partnerships. Ultimately, we see this as a revenue accelerator for Playfly partners and as a major innovation in how the ecosystem views NIL deals,” said Craig Sloan, Playfly CEO. Joe Carney, Founder of ZIYNX, will join the broader Playfly Sports organization to drive digital transformation, creator initiatives, and athlete-driven content strategy across all divisions. The future of athlete marketing is here. 💡🏈

The day after Alex Ovechkin became the first NHL player to score 900 career goals, Monumental Sports & Entertainment’s Zachary Leonsis spoke with Craig Sloan about MSE’s upward trajectory. From the unique architecture of the MSE portfolio to the transformational venue renovations underway, Monumental Sports & Entertainment is set to deliver an unmatched fan experience. We’re proud to be alongside the Monumental Sports & Entertainment team on this journey! 🚀 Watch the full episode on YouTube or listen wherever you get your podcasts 🎧 Links below 👇