Playwire

Size matters. Especially when you're examining impression quality at the atomic level. Scott Schroeder shrinks down to microscopic levels to ensure every impression meets premium quality standards. While others see aggregate metrics, Quantum Quality sees the quantum details others miss. He optimizes at the molecular level: individual user behaviors, impression-by-impression quality, bid-by-bid efficiency. Then zooms back out to see the big picture of yield performance. Because premium quality isn't just about viewability scores. It's about examining every atom of every impression to ensure advertisers get real value and publishers get real revenue. The Ad Tech Justice League needs someone who can see what everyone else misses. Scott operates at scales other yield ops teams can't even comprehend. #AdTechJusticeLeague #YieldOps #Quality #AdTech

Never. Misses. Luke Schoenberger's precision in building features that hit publisher needs exactly right is legendary. Every arrow in his quiver is a perfectly-targeted product innovation that solves real problems. While other platforms spray features randomly hoping something sticks, The Bullseye aims once and hits the mark. No wasted development. No bloated feature sets. Just perfectly targeted solutions that publishers actually need. His arrows? AI and machine learning algorithms. Advanced analytics. Yield optimization tools. Each one crafted specifically to hit the problem dead center. Olympic-level accuracy + years of product expertise = publisher solutions that never miss. The Ad Tech Justice League needs someone who never wastes a shot. Luke saves his arrows for targets that matter. #AdTechJusticeLeague #ProductDevelopment #AdTech #Innovation

The ad tech industry keeps pushing a false choice between human expertise and AI automation. But what if the real advantage is knowing exactly when to use each? Join Playwire's Anthony Berrena and Luke Schoenberger for AI Insiders on Dec. 11th as they break down the decision framework revolutionizing publisher monetization: ➡️ Discover why their ML algorithm delivered a 12% revenue increase while reducing bid requests by 17% ➡️ Learn how moving from 200 manual rules to 1.2 million AI-managed price floors generated a 20% CPM increase ➡️ See why one strategic human decision led to 168% higher CPMs and 76% revenue growth This isn't about choosing sides. It's about building your optimal AI and human control balance based on real performance data. 🔗 Register now at https://bit.ly/4rbfO3W #AdTech #AI #PublisherMonetization #AdOps #RevenueOptimization #MachineLearning #DigitalAdvertising

The ultimate chameleon in the advertising world. Paul Chenier reads advertiser minds (okay, needs), adapts to any buying scenario, and connects brands with premium publisher inventory across every channel. He's everywhere at once, closing deals before competitors even submit proposals. Need direct buys? Paul's there. Programmatic? Already done. Custom packages? Built before you asked. Shape-Shifter Supreme doesn't just understand what advertisers want, he anticipates what they'll need three months from now and builds the solution today. His telepathic abilities (years of sales expertise) mean he can sense advertiser pain points from across the industry. His shape-shifting powers mean he always has the right solution format ready. The Ad Tech Justice League needs someone who can be everywhere advertisers need them. Paul's already there. #AdTechJusticeLeague #Advertising #DirectSales #AdTech

They say your website’s revenue is just a couple of clicks away, but what if you’re just chasing inflated numbers? Ditch the cookie-cutter calculators and get real with AI-driven optimization that truly understands your audience and ad tech dynamics. • Boost your CPMs by up to 40% with dynamic price floors • Reduce latency losses with millisecond-level adjustments • Unlock genuine revenue growth—status quo isn’t cutting it anymore Ready to swap unrealistic estimates for measurable results? Let’s elevate your monetization game ➡️ https://bit.ly/3X40UP9 #AdTech #PublisherRevenue #Monetization

In brightest day, in blackest night, no technical challenge shall escape his sight. Armed with a power ring limited only by imagination, Pat Lawley constructs entire ad tech solutions from pure engineering will. Whatever technical challenge publishers face, The Ad Tech Lantern can build it, scale it, and make it bulletproof. Header bidding wrapper? Will creates construct. Custom integration? Will creates construct. Impossible deadline? Will creates construct. His ring doesn't run on fear, it runs on years of engineering expertise and an unshakable commitment to making complex ad tech actually work. The Ad Tech Justice League needs someone who can manifest solutions from thin air. Pat's only limit is your imagination (and he's working on removing that too). #AdTechJusticeLeague #Engineering #AdTech #Innovation

By the time you finish reading this sentence, Marc Boswell has already optimized three workflows. The Flash processes operations at superhuman speeds while maintaining zero-latency execution. Marc optimizes page speed and operational efficiency faster than you can refresh your browser. While other COOs are still scheduling the meeting to discuss process improvements, Marc has already implemented them, measured results, and moved on to the next optimization. His superpower isn't just speed, it's velocity with precision. Every process he touches gets faster, leaner, and more efficient. Zero wasted motion. Zero wasted time. Zero wasted impressions. The Ad Tech Justice League needs someone who can move at the speed of real-time bidding. Marc doesn't just keep up, he sets the pace. #AdTechJusticeLeague #Operations #AdTech #Efficiency

We reduced bid requests by 61% and revenue went UP 58%. Let that sink in for a second. THE OLD PLAYBOOK For years, the conventional wisdom was simple: more bids = more revenue. More SSPs, more resellers, more ads on page, more requests flying through the pipes. Maximum volume = maximum dollars. THE INDUSTRY FEEDBACK But when we talked to DSPs, SSPs, and agencies, they told a different story: "We're drowning in bid requests." "Most of your inventory doesn't meet our quality thresholds." "We can't trust half the supply paths we see." The market was moving from quantity to quality. Our data wasn't showing it yet, but the humans on the buy side were crystal clear. THE QPT INITIATIVE We launched Quality, Performance, Transparency (QPT) based on this intelligence: 1. Cut SSPs from 26 to 16 (heading to 13) 2. Removed ALL reseller lines 3. Cleaned up content—anything that smelled like MFA got cut THE RESULTS (Single Large Publisher, $5-7M Annual) After 2 years of optimization including traffic shaping, price flooring, and QPT: → 61% reduction in bid requests → 58% increase in revenue → 168% increase in CPMs → 107% increase in viewability → 8% increase in traffic (faster pages) WHAT CHANGED Buyers got cleaner supply paths. Publishers got better CPMs. SSPs got less server load. Everyone won. And the 8% traffic bump? That's the butterfly effect—less page weight from fewer bid requests means faster loads and better user experience. THE LESSON More isn't better. Better is better. AI helped us optimize at scale, but it took human intelligence to understand what the market actually wanted and build a strategy around quality over quantity. This is all now packaged in RAMP for enterprise publishers who want these results without outsourcing their stack. Sometimes the best optimization is doing less of the wrong things. #AdTech #SupplyPathOptimization #PublisherRevenue #AdOps #Programmatic

Selecting the right monetization platform is one of the most important decisions a publisher can make. It influences how effectively your ads perform, how efficiently your revenue grows, and how much control you maintain over your inventory. In our latest blog, we take a close look at how AppLovin compares to other major players in the ad tech space. The article explores what sets AppLovin apart, where competitors may hold an edge, and what factors should guide your platform choice depending on your goals and resources. Discover which solution delivers the best long term value for your business: 👉 https://bit.ly/4oqpo0I #AdTech #Monetization #MobileApps #DigitalPublishing #Playwire

Commands the entire ocean of self-service platform experiences with the authority of an underwater king. Noah Forster makes navigating complex ad tech as smooth as swimming through water. While other platforms leave publishers drowning in unnecessary complexity, Platform Poseidon ensures every workflow flows naturally. His trident? A perfectly designed UX that cuts through technical chaos. His kingdom? The RAMP Platform, where publishers find everything they need in one place. Talk to sea creatures? Sure. But more importantly, Noah speaks fluent Publisher, translating technical requirements into seamless experiences that just work. The Ad Tech Justice League needs someone who can command the entire platform ecosystem. Noah rules the depths of product experience. #AdTechJusticeLeague #ProductExperience #AdTech #RAMP