Path to Purchase Institute

5️⃣ in-store trends dominating retail: https://lnkd.in/g78DfmQM 1. Unwavering focus on value 2. Seasonal programs press start early & run long 3. Experience is essential 4. Cross-category experience elevation 5. Digital features enhance shopper confidence See the full story to learn what Daniel Sabanosh of Great Northern Instore had to say about each trend! 

👖 Levi's "Super-Agent" launch: https://lnkd.in/gdqP_WgB Levi Strauss & Co. will develop an agentic artificial intelligence "super-agent" as part of its multi-year digital transformation journey, which focuses on becoming a DTC-first organization. #ai #dtc

Have a wonderful and restful Thanksgiving holiday! 

💡 ICYMI – Amazon Ads has expanded access to its Omnichannel Metrics (OCM) solution, allowing advertisers across additional categories (ex. electronics, toys and games) to measure the offline sales impact of their Amazon DSP campaigns. https://lnkd.in/gDQ2VjB2

Meet David Buckingham of Ecrebo!: https://lnkd.in/ePGgGxuw Learn more about David in the quick Q&A above.

Chicory is extending its reach beyond the open web through partnerships with grocery & meal-planning apps – including MyFitnessPal, Listonic and OurGroceries, Inc. The move allows the commerce media platform to deliver more relevant advertising & media experiences that support consumer decision-making throughout the path to purchase. https://lnkd.in/g7fe2HaP

Proud to share that our Victoria “El Legado Vive” limited-edition Día de los Muertos packaging has been recognized with a 2025 OmniShopper Award (Path to Purchase Institute) Our team built a closed-AI illustration engine to create new Calavera artwork inspired by José Guadalupe Posada—honoring his legacy while introducing something original for the first time in over a century. Cultural integrity, authenticity, and responsible innovation guided every decision. Grateful for the team and our clients for trusting the process and bringing this to life.

Thrilled to share that our Walmart College Football campaign has been honored as the OmniShopper Awards winner for Integrated Path to Purchase Activation from the Path to Purchase Institute. The OmniShopper Awards recognize standout work that successfully activates shopper touchpoints—individually and as part of a cohesive, full-funnel campaign—across every stage of the purchase journey. #omnishopper Congrats to the rest of the team who contributed to this win! Dianne Le Stephanie Bazan Alfonso Delgado Tanya Edwards Jessica Rizo Kari Kowalski Jovanny Martinez Nicole Luna Leah Sallen Lisa Looman