Zappi

Our Zappi Innovation System is up for Best Technology Innovation at the MRS Awards — and we’re walking in proud of the work, the team, and the impact it’s already making for our customers. See you Monday! ⚡️

Which ads are people loving this holiday season? We've got our list of top UK and US Christmas ads in today's newsletter 👇

What makes a brand truly iconic? Universal truths. In this week’s Inside Insights, Unilever Senior Brand Director Ridhima Thukral breaks down how global brands scale across 190 countries without losing the core of who they are. From the philosophy behind Dirt Is Good to the human truth powering Dove, her perspective is a masterclass in building brands people actually feel. Here are a few of our favorite moments from her conversation with our founder and Chief Innovator Officer — and Inside Insights co-host — Steve Phillips. 🎧 Full episode linked in the comments.

Sweet treats are a staple of the holiday season, and definitely one of our favorite parts of this time of year ❄️ What do consumers like about holiday candy? And which candies are they reaching for most this winter season? Let's find out in today's Innovation Spotlight 👇

when your marketing team is moving at the speed of the consumer… but your brand tracker is still moving at the speed of Q3. “continuous” should actually mean continuous, not “we’ll get the results next quarter.” we put this into practice with our newest release — details in the comments

It’s the Friday before Thanksgiving, which means two things: • Productivity is… theoretical. • Everyone’s about to make some very intuition-led decisions at the grocery store. A reminder: even your holiday shopping could use connected insights. Because nobody wants last-minute decisions that turn into kitchen drama or grocery-store panic. 🦃🧠 Happy almost-turkey!

Marketing and Insights teams should be one growth engine. But in most organizations? They still run on separate timelines, separate tools, and separate realities. And that gap is expensive. It slows decisions. Blurs signals. Kills relevance. The answer isn’t “more collaboration meetings.” It’s connected insights — shared data, shared context, shared outcomes. And here’s the kicker: AI doesn’t fix misalignment. It amplifies it. If teams aren’t synced, you’re not moving faster. You’re just accelerating the chaos. Our CMO, Nataly Kelly, breaks down how leading brands are finally closing this gap — and what it really takes to get there. Swipe for the highlights 👇 Full article in the comments.

Marketers are still relying on brand trackers that move slower than their consumers. And that gap is costing growth. As our CEO Aaron Kechley said it best: “When you connect brand health, advertising and innovation in one ecosystem, teams are able to test more, act faster and double down on what moves their brand.” That’s the shift we’re seeing across modern marketing. If you’re rethinking how to measure and manage brand in 2026, this captures the “why” behind continuous, connected brand tracking. 👉 Research Live article link in the comments

Waitrose & Partners created a 4-minute romantic comedy starring Keira Knightley and Joe Wilkinson for Christmas this year 🎄 Did you catch that the brand also released a 60-second movie trailer to run across platforms? Not only does this ad feel like a perfect romcom movie trailer, it's also incredibly well-branded for Waitrose in a completely seamless way. So cleverly done! More on what makes this ad great in today's newsletter 👇

Brand tracking shouldn't require a six-figure budget or a three-month wait just to learn what people already think of you. Today we're launching the Brand Health Tracker: continuous, enterprise-grade brand tracking that’s finally accessible for every brand without the enterprise-level price tag. Built for the speed and scale of modern marketing, it gives you high-quality visibility into how people see your brand in real time — not once a quarter. Here’s what you can do with it: • Watch awareness, consideration, and perception shift as they happen — not in a deck months later • Spot risks before they become problems (and opportunities before competitors do) • Benchmark against up to 15 competitors so you’re never flying blind • Ground decisions in Ehrenberg-Bass principles — real science behind brand growth, not vibes Brand health shouldn’t be a mystery you solve once a year. Now it doesn’t have to be. 👉 Learn more about Zappi’s Brand Health Tracker and how it can fuel your brand's growth. [link in the comments]