You can track job applicants by adding a tracking pixel to your jobs in LinkedIn Recruiter. You can add the source code to the end of the applicant tracking URL or include a tracking pixel during the posting process.
Here's a tip
We recommend using source codes for more accurate hiring insights.
A tracking pixel is typically provided by a 3rd party, such as Greenhouse, to track the views or conversions of your job post. The tracking pixel is embedded within the job post and a cookie is dropped on the candidate's machine when they view the job. Later, when the candidate visits your corporate career site and applies for the job, you'll know that the applicant came from the LinkedIn job post.
Important to know
Adding a tracking pixel during the job posting process will override any tracking pixel added by an admin on the Contract Settings page. Before adding a tracking pixel, contact your Recruiter Administrator to ensure no information is overridden.
If you are a Recruiter Administrator, you can add a tracking pixel to all posted jobs from the Contract Settings page.
To add a tracking pixel to a job post:
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Move your cursor over your profile picture at the top of your Recruiter homepage and select Product settings from the dropdown.
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Click Job posting on the left rail.
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On the Job posting page, click Edit to the right of Include tracking pixel in all job postings.
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Enter the URL of the tracking pixel in the textbox.
You’ll need to refer to your specific ATS, such as Greenhouse, for the tracking pixel URL.
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Click Save.
Here's a tip
Tracking pixels added at the Contract Settings page won't apply to reopened jobs, jobs posted before the pixel was added or modified, or to job drafts created before the pixel was added or modified.
If you're posting jobs through a job distributor via our Jobs API, the tracking pixel entered on the Settings page won't be applied.
To add a tracking pixel if you're collecting applicants in your ATS:
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Click Jobs at the top of your Recruiter homepage and select Conversion tracking.
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From the dropdown menu to the right of the Conversion pixel summary, select In my ATS.
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Move your cursor over the code and click Copy code to clipboard.
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Paste the code into the application completion page of your ATS.
To add a tracking pixel if you're collecting applicants on your own website:
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Click Jobs at the top of your Recruiter homepage and select Conversion tracking.
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From the dropdown menu to the right of the Conversion pixel summary, select On my own website.
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Move your cursor over the code and click Copy code to clipboard.
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Paste the code into the body section of your website's HTML above the </body> tag.
Important to know
It may take up to 3-5 days for our system to detect your LinkedIn Conversion pixel after the initial setup. Once we start recording events, you'll receive an email with a link to reporting.