From the course: Identify Sales Growth Opportunities
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Grow through partnerships
From the course: Identify Sales Growth Opportunities
Grow through partnerships
- Have you heard the expression, riding on the coattails of others? What it means is achieving success by associating with other people or groups. In sales and marketing, it's another great way to create opportunities and improve your sales revenue. To achieve success through others, you have to form partnerships, or what we call joint ventures. Each partner in the venture does something that benefits the other partner. That way, both sides have a good reason to be involved. In sales and marketing, there are many ways companies can help each other. Just sharing information, such as marketing research, can be of value. For example, if your company collects information about consumer preferences, and a noncompeting company has different information about those same customers, you could swap the data and learn more about your customers. A partnership could be formed to share sales leads with each other. When one…
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