From the course: Market Research: Quantitative
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Survey data collection tools and techniques
From the course: Market Research: Quantitative
Survey data collection tools and techniques
- [Instructor] Now that we've covered survey design and handling sensitive topics, let's dive into the tools and techniques you can use to collect your survey data. For straightforward surveys with multiple choice and maybe open-ended, tools like SurveyMonkey or Google Forms are easy to use, cost-effective, and maybe all you need. But if your survey involves more advanced techniques such as MaxDiff, conjoin analysis, Van Westendorp, or Gabor Granger, you'll need a more specialized tool. Platforms like Alchemer, Conjoint.ly, or Qualtrics are built to handle these formats and offer the deep analysis tools you need. These tools are especially useful when you're combining multiple techniques like a survey that includes both a MaxDiff for feature prioritization and a Gabor Granger series for a specific offer. I personally like Qualtrics and Alchemer for their flexibility. When you can't find participants on your own who match your criteria, you'll also need to partner with an external…
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