5 Customer Service Game-Changers for Startups
5 Customer Service Game-Changers for Startups
Most customer discovery fails because customers are terrible at articulating what they need. They've normalized broken processes for so long, they don't even see them as broken anymore. You ask about pain points. They give you surface-level complaints that miss the real problems. The result: You build for perceived problems, not the ones actually killing them. The only way to build something people desperately need? Stop being a founder. Become one of them. This isn't about scheduling customer calls or sending surveys. It's about sitting next to someone doing their job for weeks until you feel their frustration in your bones. I talked to Pablo Palafox, Co-founder / CEO of HappyRobot ($60M+ raised from a16z), about this. Early on, he spent weeks sitting next to logistics operators, watching them make the same phone call forty times a day. Not interviewing them. Living it. Feeling the exhaustion from manual processes. Seeing the workarounds they didn't even recognize as workarounds anymore. "You have to be embedded in the customer. You have to fly over to them... become one of them." Here's what happens when you embed yourself: • You see the spreadsheet they maintain because the "official" system doesn't work • You notice they print emails to read them (and understand why) • You feel the moment their energy dies at 3 PM from repetitive tasks • You catch the micro-frustrations they've accepted as normal Most founders treat customer discovery like journalism: quick interviews, documented insights, move on. That's why most startups build things nobody wants. When you connect with potential customers, get off Zoom. Book a flight. Sit at their desk. Use their terrible software. Feel their actual pain. The formula is simple. It's just uncomfortable. Stop theorizing about customer problems from your WeWork. Start living them. Enjoyed this? Then listen to the full episode with Pablo on the focal podcast (LINK IN COMMENTS)
Customer discovery will always be difficult but you're spot on. Being in person is key. Not only to see the issue first hand but to see their body language and non-verbal cues when talking about their problems
yes to side-by-sides AND I would add...teach your GTM team to be really good at being curious, asking high quality questions, and cultivating deep listening skills. You are correct, customers are not great at saying what they need. It's our job as professionals to help them uncover the problems and then help them solve them (if our product is the right answer)
Thanks for sharing
This is a game changer! Being Outcome driven vs. Output, its here. Thanks Pascal Unger!
Write-up and episode links below ⬇️ Substack: https://pascalsnotes.substack.com/ Youtube: https://youtu.be/dUKdWagIvKc Apple: https://podcasts.apple.com/us/podcast/why-every-ai-company-needs-forward-deployed-engineers/id1816802720?i=1000735070190 Spotify: https://open.spotify.com/episode/69iPqZ4sBYAugO8iuugLs7?si=ad5a9b7e1f404f6e