Are you under-leveraging OTT, CTV, Native, or Display channels?

Industry KPIs: CTV engagement shows steady growth as interactive ads become paramount: Connected TV (CTV) engagement is growing steadily, with engagement per impression reaching 1.94% in Q2 2025, up from 1% in Q2 2024, per our industry KPI data provided by BrightLine. Consistent growth in audience engagement with interactive CTV ads means advertisers who haven't jumped on the interactivity bandwagon risk losing an opportunity to make positive impressions on vast CTV audiences. https://bit.ly/4qQDZEo

New on Amazon DSP: Prime Video Interactive Pause Ads Amazon DSP now offers advertisers access to Prime Video’s interactive pause ad format, unlocking a powerful, non-disruptive way to engage audiences during natural viewing breaks. When viewers pause their content, your brand steps in appearing in a premium, clutter-free environment with remote click interactivity that enables viewers to request more information or add products directly to their Amazon cart. This innovative ad experience bridges storytelling and shopability, driving meaningful engagement without interrupting the viewing experience. Reimagining the Full-Funnel Strategy with Interactive Pause Ads 1. Awareness — Capture Premium Attention Deliver high-impact brand moments in a 100% share-of-screen environment. Pause ads naturally draw viewer focus, helping brands build awareness in a premium, distraction-free setting. 2. Consideration — Invite Interaction Transform passive viewing into active engagement. Interactive features encourage audiences to explore more about your product or brand — driving deeper consideration and emotional connection. 3. Conversion — Close the Loop Seamlessly Leverage Add to Cart and Request Info actions to simplify the path to purchase directly from the screen. Every pause becomes a potential transaction moment. The Amazon DSP Advantage Through Amazon DSP, brands can activate pause ads within a unified ecosystem combining advanced audience targeting, real-time measurement, and seamless commerce integration to drive performance across the funnel. #Amazon #AmazonDSP #eCommerce

Ads don’t just appear.   Each platform does its own thing, but together they make sure the right person sees the right ad at the right moment.   Here's how:   ↳ DSPs buy inventory with AI-powered optimization and real-time bidding ↳ SSPs maximize revenue for publishers while ensuring brand safety ↳ Ad Exchanges run transparent auctions in milliseconds ↳ DMPs/CDPs centralize and activate audience data ↳ Ads are delivered across display, video, native, OTT, audio, and CTV   Behind every impression in 2025 lies a network of platforms working in perfect sync.   #B2B #B2BMarketing #ProgrammaticAdvertising

The Final 51 Days of 2025: Here is a Regional OTT Strategic Analysis by Me : The end of the year is marked by a concentration of high-impact content releases and crucial partnership finalizations. 1. Content Climax and Audience Loyalty (SVOD Focus) Premium Release Window: The last two months of the year (especially the holiday/festive season in December) are used by both national and regional platforms for releasing high-value, premium content to drive new subscriptions and prevent churn. Regional OTTs will rely on their strongest, culturally rooted original series to prove the value proposition for their SVOD (subscription) model. National Competition: Regional platforms will face stiff competition from major national releases (e.g., The Family Man Season 3, Delhi Crime 3 in November 2025), necessitating even stronger differentiation in their hyperlocal offerings. The Dubbing Dividend: Platforms that effectively implemented the dubbing and localization strategy earlier in the year will see an increased cross-regional audience spike during this period, generating valuable data for 2026 content planning. 2. Monetization Model and Bundling : The last 51 days will see the highest subscriber acquisition through telecom and aggregator bundling deals. These partnerships (a key monetization strategy) should be pushed heavily towards the year-end to maximize subscriber count reports. Branded Content Activation: I hope , Brands will be finalizing their annual budgets and are eager to execute branded content GTM campaigns during the high-spending festive and year-end period. Regional OTTs that successfully pitched their multi-lingual, dubbed reach will monetize this interest through custom content integration and partnerships. 3. Key Data & Strategy Takeaways Data-Driven Adaptation: The high traffic and content consumption over the next 51 days provide the most valuable rich data analytics for regional OTTs. This data will be crucial for finalizing: a) Content greenlighting decisions for Q1 2026. b)Pricing adjustments for their Hybrid and SVOD packages if needed. c) Refining the AI-powered personalization models for better viewer retention in the coming year(Trust me AI iss going to give a another level of viewing experience in the coming years) d) Defining the 2026 Playbook: By year-end, the relative success of platforms prioritizing dubbing vs. those maintaining a purely single-language focus will clearly define the expansion playbook for the industry in the next year. #RegionalOTT #OTTFinalPush #SVODStrategy #ContentClimax #BrandedContent #DigitalIndia #OTT #Movies #Webseries

Meta’s Andromeda Update Just Changed the Game for Advertisers If you’re still relying on targeting tricks — it’s time to rethink your strategy. Meta is now putting content at the center of everything. The algorithm does the heavy lifting with targeting. Your job? Create content that actually stops the scroll. Here’s what this shift really means → Boring, over-polished ads = Higher costs → Engaging, authentic content = Better performance → Creative testing = Non-negotiable What’s working right now: • Real, raw, story-driven videos (not studio shoots) • A strong hook in the first 3 seconds • Content that feels native to the feed • Multiple creative angles around the same message The takeaway? If your content doesn’t connect, your campaigns won’t convert. Simple as that. So have you started adjusting your creative strategy yet? #MetaAds #PerformanceMarketing #ContentStrategy #DigitalMarketing

Within programmatic advertising, innovation isn’t optional, it’s survival. 2025 marks a turning point where adaptive ad formats are reshaping how brands connect, captivate, and convert audiences. From rewarded and shoppable video ads to interactive, gamified experiences, the future of digital advertising lies in formats that flex with the user. Advertisers are moving beyond impressions, they’re crafting immersive journeys that match the rhythm of modern consumption. Read on for more: https://heyor.ca/gaHozG #ProgrammaticAdvertising #VideoAds #AdTech #DigitalInnovation

🚀 New Feature Alert: Meta’s Live Video Ad — A Game-Changer for Real-Time Engagement If you’re running paid campaigns on Meta, this one’s worth your attention 👇 Meta has rolled out an option for Live Video Ads — designed specifically to help advertisers optimize delivery, budgets, and engagement for live-streaming content. 🎥 What Does This Mean for Marketers? You can now promote either: ▪️ Current Live Video: Send people directly to a live broadcast that’s happening right now — perfect for real-time product launches, Q&As, or live shopping sessions. ▪️ Upcoming Live Video: Create ads ahead of time for your scheduled live sessions, getting ad approval and reach before you go live. This update gives marketers more control over budget pacing and audience timing, helping live events reach the right people when it matters most. With paid amplification, you can turn live sessions into conversion engines — great for brands focusing on authentic engagement, live commerce, or community building. #MarketingUpdates #MetaAds #DigitalMarketing #SocialMedia #Advertising #LiveStreaming #PaidMedia #PerformanceMarketing

It's time to focus on the right customers! Here’s how to bring them in: 💻Content Marketing–2x more engagement and 40% better conversions 📦Audience Advertising – it costs 60% less to get them 👤Customer Persona– businesses with personas get 20% higher conversions 🤍Partnerships and Collaborations– it creates trust https://lnkd.in/gH_MU8y4 #content #paidads #ecommerce #spraguemedia

📺 “Your audience isn’t searching by keywords anymore. They’re asking for moods.” With Netflix now letting users type natural phrases like “something funny and upbeat” to find shows, advertisers — this is your signal. Here’s why it matters for PPC & programmatic advertising: • Next-gen intent signals: Conversational search means viewers skip genres, go straight for feelings. Your targeting needs to move from “action movie fans” to “energy uplift seekers.” • New inventory behaviours: Netflix’s vertical feed & AI makeover shift screen time, attention span and CPMs. Your DSP must treat this like more than traditional OTT. • Creative optimisation gets smarter: If ad breaks blend into content and feel native, your creative testing has to go beyond “banner vs. video.” Think format-match, context-match, mood-match. • Data-driven layering: Search by mood = rich micro-segments. Use those intent signals in your programmatic stacks for higher precision and lower waste. What to look for (right now): ✅ Are you tracking vertical video placements in your OTT buys? ✅ Do your ad-sets include mood-based micro-segments (e.g., “funny & light” vs “emotional drama”)? ✅ Has your creative library been optimised for immersive native ad formats (instead of standard prerolls)? ✅ Are your view-through and completion metrics adapting to short-form “scroll-then-watch” behaviours? 👉 Follow Jaivardhan Tyagi — your one-stop solution for PPC, Programmatic & the AI-first advertising era. #PPC #ProgrammaticAdvertising #OTTAds #AdTech #DigitalMarketing #VideoAdvertising #AIinMarketing #StreamingMedia #MediaBuying #LinkedInCreators

By 2025, 78% of companies will have a formal content marketing strategy in place, reflecting its growing importance in business growth. Behind this number are businesses like Spotify, which saw a 40% boost in user engagement by targeting content strategically, proving that a well-crafted plan can fuel real results. But it’s not just about having a strategy—it’s about using data, understanding your audience, and continuously optimizing based on solid analytics. From setting clear goals to choosing the right content formats and promotion channels, every step counts. What’s your biggest challenge when it comes to building or evolving a content marketing strategy? How do you balance creativity with data-driven decisions in your approach? #contentmarketing #marketingstrategy #digitalmarketing #contentstrategy #marketinganalytics