Transcript

One of the mistakes that I think designers make is outsourcing the concept. I mean, one, we've had this discussion before and it's like we don't want you to send us 30 iterations of an, of an idea. What, what's the good one? Pick one, pick a good one, pick the one you really think he's great and put that forward. I think there's this kind of like it's just this volume, you know, you can produce a lot more work these days. You're not really focusing in on the concept and really refining it or honing it down as an idea. And I get that. If they want to do that intern like behind closed doors and use those tools because those tools are great and you can use those tools to explore ideas. But if you're not curating it yourself, you've got to curate it at some point. And when you're doing that, then yeah, pick the pick the best idea and develop it further and really refine it and hone it as opposed because it it, it's very clear what you know. If someone's done a whole AI thing and sent you lots of versions, it, it shows almost an outsourcing of the ID and the thought. You know, we're in the business of IP. Really. And I think it's important that designers remember that that's what their value is, is the. Is the IP generation in itself? Yeah, I don't think we've had. Going ahead with an AI design yet? Not that we know of. Not that we know of.