Well said Prithviraj Mazumdar 🙌 YouTube’s scale and creator trust make it a powerful growth engine for brands. From massive reach to proven ROI, the path to impact becomes clearer when marketers lean into what audiences already love. #TheresOnlyOneYouTube #Growth #ROI #Marketing
My journey, both marketing on and leading Marketing efforts for YouTube, has reinforced a powerful truth about the digital landscape- There Is Only One YouTube. A single platform offering proven trust, massive reach, and superior ROI making the formula of success very clear for all marketers ♥️Most Trusted Creators: YouTube isn’t just a content platform, it represents trust #️⃣ 87% of viewers trust YouTube creators for shopping recommendations, beating Facebook, Instagram, and Moj at 78% #️⃣ 2 out of 3 Indian sports fans watch sports content on YouTube; 20% more time is spent on non live content vs live content #️⃣ 100Mn+ channels uploaded content last year; 15,000+ had 1 Mn+ subscribers. 🧑🤝🧑Massive Reach: If you are not on YouTube, you are missing nearly half the audience #️⃣ YouTube is the #1 platform for both reach and watchtime in IN #️⃣ YouTube Shorts now has over 650 Million monthly logged-in viewers in India; 44% of YouTube Shorts users are NOT on Instagram Reels. #️⃣ With >75M users, YouTube CTV is the most watched streaming service #️⃣ 65%+ of the 18+ year old audience reached on YouTube in India was unique to YouTube and incremental to TV 🚀Real Impact: Isn’t it all about ROI at the end? #️⃣ YouTube delivers 3.0x ROI vs OTT platforms and 2.4x ROI vs linear TV #️⃣ Advertisers like Colgate leveraged Shorts and Partnership ads for best-in-class impact: +25% Ad Recall, +364% Search Lift, and +18% Purchase Lift. So in short, YouTube’s Most Trusted Creators + Massive Reach = Real Impact. For more insights, visit https://lnkd.in/dVfAN4Ab Follow Google for Business India #ThereIsOnlyOneYouTube #MarketingInsights #YouTube
