Woods Bagot’s Post

Nike stores redefine retail as hubs that connect sport, technology and community through innovation, performance and style. These spaces go beyond selling products — they immerse athletes and enthusiasts in a seamless blend of brand storytelling and interactive design. Woods Bagot's collaboration with Nike on the Manchester and Birmingham stores embodies this vision, blending sport, city culture and customer experience through immersive digital design. Reflective materials like brushed and polished steel, galvanised metals, and mirrored surfaces create a sense of movement and openness, amplifying the dynamic energy of digital displays. This industrial palette enhances the spatial experience, making Nike’s visuals come alive across the stores. Woods Bagot Principal Peter O'Donnell reflects on the design process, “A collective team spirit shone through to successfully deliver the design vision and elevated retail experience for both stores.” Photography courtesy of TDM.Space and Nike. #WoodsBagot #Nike #RetailDesign #InteriorDesign #Manchester #Birmingham #ArchitectureForWorldsAhead