Social Media Data Integration

Stop pretending that a single data point from a prospect's LinkedIn profile defines them. When you do that, your outreach sounds like you're reading the news to them - "Congrats on XYZ" or "I see that you're the [title] at ABC." You can't tell your prospects sh*t they already know and expect them to care. When you use a single data point as the cornerstone of your outreach, it's a telltale sign that you don't really understand your buyers, the challenges they're facing, or the opportunities they are excited about. Elite sellers understand how to uncover a more complete view of their prospects. More importantly, they understand how those data points come together. My go-to way to understand how prospects are interacting with me across multiple channels is the Members Dashboard in Common Room The 3 things I love most about this dashboard are: 1. It ranks prospects based on their overall impact in my ecosystem. I can see which people or orgs are most engaged with my content, across multiple channels, in a meaningful way. 2. I can get a view beyond LinkedIn. I have my YouTube, X (Twitter), and Company LinkedIn pages integrated as well as Slack for my Business Book Club community AND HubSpot. I can pull in so much data that is relevant to me and the folks interacting with me to figure out what matters TO THEM! P.S. The enterprise integrations are even better than the stuff I use as a solopreneur. It's impressive. 3. The tags. For instance, the first person in this list is tagged as an economic buyer [image]. This happens automatically. I didn't have to do that work. They are also tagged as a pioneer meaning they are the first person from that org to engage with my content. What this quick view tells me is that I have an economic buyer, a CRO, who is new in seat and is talking online about building a tech stack. They are engaging with me across LinkedIn & they are a member of my Slack community. The timing is ideal to connect to better understand their vendor selection process. You can filter to only see economic buyers or other tags or filter to only view specific channels that you might know are where most revenue is attributed. The result? Instead of reaching out to a prospect with disingenuous personalization, I have an immediate view of the conversations they are having across social channels that relate to me. It's advanced social listening + identity resolution + person-level AND account-level AND org-level enrichment based on a multitude of signals. It's a true 360 view. It allows me to have a more complete view of what's going on in a prospect's world before I reach out which increases engagement and conversion rates significantly. If this has sparked your interest, read this Blog about how to uncover the person behind the data points: https://lnkd.in/gEv26z6k

📌 Power BI Breakdown # 10: Marketing Analytics Data is the heartbeat of modern marketing. Think about it: every time someone scrolls past an ad, clicks a button, or fills out a form, a new data point is created. Multiply that by dozens of campaigns, hundreds of ads, thousands of clicks, and suddenly you’ve got a firehose of information coming at you. The problem? That data rarely lives in one place. ⤷ Your Ad Manager shows clicks. ⤷ Your CRM shows leads. ⤷ Finance has the budget in Excel. And before you know it, your data becomes a puzzle with pieces siloed across different tools. Teams spend more time debating numbers than actually improving campaigns. That’s why the ability to consolidate, track, and analyze marketing data in one view is no longer optional. It’s what separates teams that run ads from those that drive growth. In this 10th breakdown of the series, I’m showcasing a Meta Ads Performance Dashboard built in Power BI. It is designed to give marketers a single source of truth for their campaigns, from spend to ROI. But you might be asking: how do you actually get your marketing data into Power BI? Luckily, marketing platforms are some of the easiest to integrate. There are dozens of ETL tools like Fivetran, Windsor, or Supermetrics to sync your campaign data directly into a data warehouse ready for BI consumption. Here’s the simple roadmap to get started: 1️⃣ 𝐌𝐚𝐩 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚 𝐒𝐨𝐮𝐫𝐜𝐞𝐬 List your ad platforms, CRMs (like HubSpot), and social media accounts. 2️⃣ 𝐏𝐢𝐜𝐤 𝐚𝐧 𝐄𝐓𝐋 𝐓𝐨𝐨𝐥 Choose the one that best fits your budget and stack. 3️⃣ 𝐒𝐞𝐧𝐝 𝐃𝐚𝐭𝐚 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐖𝐚𝐫𝐞𝐡𝐨𝐮𝐬𝐞 Centralize everything in a cloud data warehouse (BigQuery, Snowflake, or Fabric). 4️⃣ 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈 Model the data, build your KPIs, and visualize performance. With the right setup, marketers can finally spend less time looking for the right numbers and more time making data-driven decisions that scale campaigns.

"We have no idea what our reps are doing on LinkedIn. We know it's generating leads, but not HOW it's working. Wonder no more. We're bringing the light to dark social: THE Aware CRM INTEGRATION IS HERE. This will push LinkedIn activities to both Salesforce AND Hubspot: → Direct Messages sent/received → Comments & Reactions sent/received → Connection Requests accepted These show up in CRM as Completed Tasks on the timeline, like any other sales task you might log. There are so many creative use cases for this to generate pipeline: 1. SOCIAL SELLING ATTRIBUTION Generate social selling dashboards straight from Hubspot or Salesforce. See how much activity of each kind that each rep is doing. Correlate social selling systems to rep performance at sourcing and closing pipeline. Analyze what activities in the customer journey are leading to revenue. 2. FOLLOW UP ON LEAD GEN FROM LINKEDIN CONTENT Are your thought leaders getting engagement from prospects, potential partners, entry points into target accounts? Who's following up on those? Are you manually scanning each post for "interesting" leads? Who's getting those into CRM? Now you can just automate this. Add everyone who matches a certain title set, and engages with your company's posts, to an ad campaign or a call campaign, or both. Go nuts. 3. ENABLE TEAM SELLING Do you have certain thought leaders, influencers, SMEs, executives, and others that are doing outbound to target accounts, and need an easy way of tracking this and passing leads to others? Now, get this all logged in CRM to enable your own automations and workflows to take effect. Make it way easier to support your executives with content-led outbound campaigns, so they're doing less admin work. Without needing to give out their LinkedIn credentials internally. WHO CAN USE THIS? This feature is only available on our Teams plan, but we're also offering custom plans for larger teams that only want to use the integration for attribution and aren't ready to operationalize a teamwide commenting and engagement effort. No other platform offers this feature: ❌ Taplio ❌ Shield ❌ AuthoredUp It's offered exclusively from your friends at Aware. Can't wait to see how you use this. Shoot me a DM and we'll get you set up!