Handling automated email subscriptions

Just witnessed the perfect example of how NOT to handle email unsubscribes... Tried leaving an email list (that I never signed up for) and had to: - Enter my email address (which they already had) - Click an Unsubscribe button - Then check multiple confirmation boxes - Click Unsubscribe AGAIN! - Got a "confirmation" email AFTER unsubscribing With Google and Yahoo's new deliverability requirements, this kind of practice isn't just annoying—it's dangerous for your entire email program. Every time someone has to jump through hoops to unsubscribe, they're more likely to mark future emails as spam. Those spam reports? They're making it hard for everyone! Quick tips for better email practices: 1. One-click unsubscribe 2. Honor requests immediately 3. No confirmation emails 4. Keep it simple Remember: Someone unsubscribing isn't personal. But making it hard to leave? That's a choice. And it's the wrong one.

Email automation isn’t about spamming inboxes, it’s about creating a thoughtful, trust-building journey that leads to conversions. Here’s a streamlined approach to getting email right: 1. Set a Consistent, Friendly Cadence Nurturing works best with a consistent rhythm. Start with every 2-3 days, then shift to every 5 days after the first month. Aim for around 10 emails in those first 30 days to stay top of mind. If someone unsubscribes, they likely weren’t the right fit anyway. 2. Use Tools That Make Automation Easy Popular tools like Beehiiv, High Level, Salesforce, Pipedrive, and MailChimp offer powerful yet user-friendly options. Choose one that fits into your workflow, so your team can quickly adapt based on what resonates with your audience. 3. Focus on Value Before the “Ask” The best email strategies follow the “Jab, Jab, Jab, Right Hook” model—giving value before asking for anything. For SaaS, this means: - Add value: Share insights, case studies, and helpful content that establish trust. - Mix in a CTA: After a few value-driven messages, add a clear call-to-action—whether it’s a demo, trial, or quote request. - Plan for 7-10 touchpoints: SaaS buyers often need multiple interactions before they’re ready to commit. Patience and consistency pay off. Effective email automation is about staying relevant, delivering value, and building a relationship over time. When done right, you’ll earn not just a sale but a loyal customer who trusts your brand. #SaaSMarketing #DemandGen #B2BMarketing

Want to do more with less effort? Harness the power of email automation to streamline your marketing efforts and drive results. From welcoming new subscribers to nurturing leads, email automation allows you to: ✅ Save time by setting up workflows that run on autopilot. ✅ Boost engagement with personalized, timely content. ✅ Convert more leads with consistent, relevant messaging. My 3-step process for making your life easier with automation. 1️⃣ Identify the Right Workflows for Your Business Think about the repetitive tasks you perform manually and how automation can take them off your plate. Start with the essentials: • Welcome Emails: Greet new subscribers with a warm, branded message that sets the tone. • Lead Nurturing: Send tailored content that moves leads closer to conversion. • Abandoned Cart Reminders: Recover potential revenue with timely follow-ups. • Re-engagement Campaigns: Revive dormant contacts with enticing offers or updates. • Choosing the right workflows ensures your automation strategy aligns with your goals and audience needs. 2️⃣ Segment Your Audience for Laser-Focused Targeting Not all subscribers are the same, so why treat them that way? By segmenting your audience, you can deliver content that feels personalized and relevant. • Segment by behavior (e.g., website visits, email clicks). • Segment by demographics (e.g., location, job role). • Segment by stage in the buyer’s journey (e.g., new leads vs. loyal customers). When you speak directly to each group’s interests and pain points, you’ll see better engagement and conversions. 3️⃣ Track and Optimize Your Automation Efforts for Maximum ROI Automation isn’t “set it and forget it” - it’s an evolving process that requires constant fine-tuning. • Monitor key metrics like open rates, click-through rates, and conversion rates. • Run A/B tests on subject lines, content, and timing to find what resonates most. • Use data to identify gaps and opportunities, then refine your workflows to deliver even better results. • Tracking and optimizing ensures you’re not just automating but automating effectively to drive measurable impact. Don’t let manual tasks slow you down. Automation is your key to scaling smarter, not harder. How are you using email automation to grow your business?

Most welcome series are a waste of potential. They start strong—welcome discount, USPs, maybe a review or two—but if that subscriber doesn’t buy in the first 3 emails? They're thrown into the weekly campaign list and forgotten. Here’s a better way to automate the entire subscriber-to-customer journey—and save yourself a ton of time in the process 👇 📩 Build your welcome series like normal. First 3-5 emails should push the offer, highlight your best-selling products, social proof, etc. ⏳ Add a time delay. After the last email, insert a 5-day delay to give the reader some space before the next touchpoint. 🔁 Repurpose top-performing campaigns. Go back 90 days. Identify your best-performing campaigns (above average open/click rates, non-time-sensitive), and slot them into your welcome flow. You’re not just extending your welcome flow—you’re turning your best ideas into evergreen assets that convert. 💡 Bonus tip: Use the “Determine recipients at send time” option in Klaviyo. That way, anyone who does engage gets dropped from the sequence automatically. This approach lets you build a 3–6 month welcome journey that increases your odds of converting cold leads—without relying on weekly campaigns to do all the work. The more content you’ve published in the past, the more powerful this strategy becomes. Stop reinventing the wheel. Automate it.