Writing Research Proposals for Funding

Budgeting ≠ Cutting down expenses Instead, it is about making smarter financial decisions that fuel growth, whether for your finances or business. But did you know there are different ways to build a budget? Here are four methods and when to use them:  → Incremental Budgeting –  This is the simplest and most common budgeting method. It works by taking last year’s budget and adjusting it slightly based on expected changes (inflation, growth, cost increases).  → Activity-Based Budgeting (ABB) - Instead of just tweaking last year’s numbers, ABB starts from scratch and links every cost to a specific business activity. It helps businesses optimize spending by understanding what truly drives costs.  → Value Proposition Budgeting – This method ensures every budget item contributes to the company’s value proposition. If an expense doesn’t add value to customers, employees, or stakeholders, it’s questioned or cut.  → Zero-Based Budgeting (ZBB) - ZBB requires every expense to be justified from scratch, rather than assuming past expenses should continue. It’s a powerful way to eliminate inefficiencies and ensure spending aligns with strategic goals.  Each approach has its pros and cons and the best method depends on your goals and business model. Some companies even use a mix of these methods for different departments.  Have you tried any of these methods? #personalfinance

Here’s the proposal template that helped me close over $100 million in enterprise sales: It’s also helped my clients close more than 50% of their deals when they use it. And until now, I’ve never shared it publicly. Most sellers are great at pitching features. But the ones who consistently win big deals? They know how to tell a great story. The truth is, executives don’t buy products - they buy confidence. They buy vision. They buy a story they want to be part of. If you want to sell like a top 1% seller, you need a proposal that doesn’t just inform… it moves people. Here’s how I do it 👇 The Story Mountain Framework for Sales Proposals: 1. Exposition – Introduce the characters and setting. Start with them: → “You’re trying to expand into new markets… to grow revenue… to unify your tech stack…” Set the vision. Make them the hero. 2. Rising Action – Lay out the challenges and obstacles. → “But growth stalled. Competitors moved faster. Customer churn increased.” Quote discovery calls. Surface real pain. Build emotional tension. 3. Climax – Introduce your solution. → “Then you found a better way…” Now show how your solution helps them overcome the exact obstacles you outlined. 4. Falling Action – Ease the tension. → “Here’s our implementation plan. Here’s the ROI. Here’s how others in your industry succeeded.” Give them confidence that this won’t just work—it will work for them. 5. Resolution – End with clarity. → “Here’s our mutual action plan. Let’s get started.” Lock in buy-in, next steps, and forward momentum. This structure has helped me close some of the biggest deals of my career—including an $8-figure enterprise deal at Salesforce where I used this exact approach. I broke it all down in this week’s training—and for the first time ever, I show you the actual proposal I used AND tell you how to access my Killer Proposal Template for free. 👀 Watch the full training here: https://lnkd.in/gPY_cvv5 No more boring product pitches. No more ghosting after the readout. Just proposals that close.

Regardless of what you've been told, academic communication and dissemination is (much) more than just publishing. When I started my research career, I thought publishing papers was the key part of being successful in academia. Needles to say, was I wrong! Academic communication is a powerful ecosystem that extends far beyond peer-reviewed journals. Here are 5 critical communication channels every academic should master: 1. Conference Presentations • Storytelling matters more than dense data slides • Practice your narrative arc • Engage, don't just inform 2. Digital Platforms • Twitter/X for rapid knowledge sharing • LinkedIn for professional networking • Personal blogs for deeper insights • YouTube for visual explanations 3. Collaborative Workshops • Cross-disciplinary dialogue • Knowledge co-creation • Breaking academic silos 4. Public Engagement • Science communication podcasts • Media interviews • Community lectures • Making complex ideas accessible 5. Mentorship & Dialogue • Guiding next-generation researchers • Informal knowledge transfer • Building intellectual communities Pro Tip: Your research impact isn't measured just by publication count, but by how widely and effectively you communicate your insights. Have you expanded your academic communication beyond traditional publishing? What strategies have worked best for you? #PhD #Research #Science #Scientist #Academia #Professor #Nature #Publishing

#AI in the public sector? And yet it moves! And it’s a prime example of how technological advancement requires the highest social and ethical standards. “Ethical Integration in Public Sector AI”: the new IAB X Center for Responsible AI Technologies study is out. It addresses the ethical design of AI in the public sector, with a focus on #PublicEmploymentServices (PES). While AI is increasingly employed to streamline administrative processes and improve service delivery, its application in employment mediation raises fundamental concerns regarding #fairness, accountability, and democratic legitimacy. The EU AI Act has further underscored the urgency of addressing these challenges by classifying employment-related AI systems as high-risk. We examine how ethical and social considerations can be systematically embedded in the development and implementation of public sector AI. Using the German PES as a case study, we introduce the “Embedded #Ethics and Social Sciences” approach, which integrates ethical reflection and practitioner involvement from the outset. Qualitative insights from interviews with caseworkers highlight the socio-technical challenges of implementation, particularly the need to reconcile efficiency with citizen trust. We propose concrete design elements emerging from the integration of ethical and social considerations into system development: data ethics, bias, fairness, explainable AI. The approach supports compliance with new regulatory requirements but also strengthens human oversight and shared decision-making.

During my time at Qwilr, I’ve seen THOUSANDS of proposals. Here are 4 proposal plays that the best sellers use to close deals: #1 Lead With Problems Start your proposal by articulating your prospects' problems, ideally in their own words. Using quotes from relevant stakeholders within their organisation will grab your buyers’ attention and show you understand their problems. This immediately demonstrates that this isn’t just a generic pitch – you actually understand them and are focused on their specific issues. Doing this also puts decision-makers in somewhat of a tricky situation. They must either… 1. Disregard the opinions of their team as incorrect 2. Acknowledge they’re facing a problem, but decide not to look for a solution 3. Look for a solution (which you are providing in the rest of your proposal) Most (good) leaders will opt for the latter and will read on to better understand your offering. #2 It's Easy to Digest You MUST ensure your proposal is clear, straightforward and easy to understand. Remember, the folks who will be reviewing your proposal are incredibly busy and don’t have time to decipher endless information, searching for what is relevant for them. If your offer is easy to understand, it’s easier to say yes to. Avoid dense walls of text, and use images, graphics and interactive elements to simplify complex ideas. Always steer away from jargon. While it might showcase a level of expertise, you have to keep in mind that it’s likely a number of people will review your proposal. You need to make sure that EVERYONE will buy in. #3 Make It Relevant Buyers want to know that you’ve helped organisations that look like them, or the type of organisation that they aspire to be. Making sure that your proposal speaks to your buyers’ industry, needs, challenges and objectives will increase the likelihood of engagement Build your case by including concrete data and case studies that resonate with your client’s situation. CAUTION: It can be tempting to litter your proposal with logos and quotations from your “biggest” clients. You should not (always) do this! Instead, focus on featuring logos of similar companies or aspirational peers, not just massive brands. Remember, just because a company is “big” to you, that doesn’t mean your client will care. They want to know you can help THEM! #4 Keep Next Steps Simple It’s essential that you break down your proposal into clear, actionable steps – giving your client a roadmap on how to proceed and what will happen when they sign. You should also educate your champion on how to position the proposal to the buying committee, arming them to sell internally. Meet with them and go through your proposal, asking what needs to be removed and added (for other stakeholders) and how they plan to share it more widely. Want to send proposals that impress buyers and close deals? Try Qwilr for free at https://getqwilr.com

I may have a soft spot for communication (it’s what I do!) but I genuinely believe that communication is at the heart of driving meaningful change. And there has never been a more important time than now to use our creative skills to make a difference, regardless of the industry we work in. At the non-profit H&M Foundation, we’re on a mission to support the textile industry halve its greenhouse gas emissions every decade by 2050, while ensuring a just and fair transition for both people and the planet. But making this transformation possible requires every voice and every skill — including the power of creativity and communication.  Communication shapes perception, builds awareness, and inspires action. As communicators and creatives, we can create narratives that balance urgency with hope, showing that positive change isn’t just necessary — it’s possible. The stories we tell can transform passive awareness into active engagement, motivating organizations and individuals to take concrete steps forward and see themselves as part of the solution. However, creating this kind of communication is no easy feat. Climate communication walks a fine line. While we want to inspire action and hope, we must avoid oversimplification. I believe it’s crucial to pair fact-based science and context with creativity and storytelling. Because evidence gives stories substance, but stories give evidence meaning. While it’s clear that meaningful change requires action on many fronts, I think that communication plays a role in raising awareness and driving engagement towards the collective action necessary to address the climate crisis. Of course, communication alone won’t change the world, but I think it can spark the conversations, ideas, and behaviours that lead to lasting impact. So, no matter the industry, I believe this is the time to use our skills to bridge the gap between awareness and action. For anyone in the creative space, I highly recommend A New Era in Climate Communications by New Zero World and the Global Commons Alliance. By bringing together science and storytelling, this report reimagines how we can address the climate crisis. It is a must-read and a call to action to turn our creative energy toward meaningful impact. The challenge is big, but so are our ideas. Let’s get to work! Read the report: https://lnkd.in/dRyvwFRV #ClimateCommunications #ClimateAction #Storytelling #SustainabilityCommunications

Crafting the perfect corporate training proposal. A Deep dive into proposal components Writing proposals is a chore. What to include? what not to include? Having written hundreds of them, here's what I include and why: 1. Executive Summary: ↳ Think movie trailer, not dry summary. Captivate with the vision, not just the facts. 2. What We Heard: ↳ Mirror their language, not yours. Show you've listened, by reflecting their words, not just their needs. 3. The Opportunity: ↳ This isn't just a gap to fill. It's a launching pad for their potential. Highlight the transformation, not just the transaction. 4. Consultation Service: ↳ Position this as a partnership, not a service. Emphasise collaboration, not just consultation. 5. Approach and Methodology: ↳ Innovate, don't regurgitate. Present methodologies that are as unique as their challenges. 6. Project Roadmap: ↳ This is the journey, not just the route. Make it visual, engaging, and clear. 7. Investment: ↳ Transparency builds trust. It's not just about costs; it's about value creation 8. Terms: ↳ Make this easy to say 'yes' to. Simplify legal jargon into clear commitments. 9. The Team: ↳ Sell the dream team. Highlight unique strengths and past successes as a cohesive unit, not just individual CVs. 10. Case Studies/Testimonials: ↳ Show, don't tell. Use stories of transformation and success that resonate with their specific context. Each section of your proposal should not just inform but also engage and inspire. Think beyond the conventional and inject each part with a strategy that shows you're not just a provider, but a partner in their success. What are your top tips for great proposals? #ProgrammeBuilder #OfferActivator #BusinessDevelopment #LearningAndDevelopment #TrainingAndDevelopment #Facilitation #Workshops

Make deforestation newsworthy. That’s a core principle behind much of the work we do at Mongabay. We're not as eye-catching as Greenpeace (pictured), but we doggedly report on it. I highlighted this as one of our key strategies during a talk on Friday at the International Society of Tropical Foresters (ISTF) conference hosted at the Yale School of the Environment. My talk covered 5 main themes, including the role of science communication in tropical forest governance. One of the biggest gaps in forest governance is communication. Policy change is nearly impossible if the right information doesn’t reach the right people at the right time. And let’s be honest—many of the conversations happening in expert circles aren’t resonating with the decision-makers and communities who matter most. Good communication isn’t a footnote in conservation. It’s fundamental to progress. Here are 7 ways science communication can strengthen forest governance: Raise awareness & drive engagement ↳ Well-communicated science makes deforestation, degradation, and ecosystem services more accessible. 🌳 e.g. Forests don’t just store carbon—they regulate the water cycle. Water security is tangible to people in ways CO₂ isn’t. Making that connection can shift priorities. Broaden the constituency for forests ↳ Messaging tailored to local contexts builds public demand for better governance. 🔥 e.g. Environmental crises are becoming personal for more people. When science is clear and credible, it expands the base of those who care. Shape policy & promote transparency ↳ Translating scientific data into actionable insights helps leaders make informed decisions. 📉 e.g. Satellite imagery in the Amazon helped drive policies that contributed to a sharp drop in deforestation in Brazil. Foster cross-sector collaboration ↳ Effective communication aligns scientists, policymakers, businesses, and NGOs toward shared goals. 🐘 e.g. Emerging research links biodiversity loss to reduced carbon storage in forests—bringing two historically separate fields together. Build trust & navigate complexities ↳ Accessible, transparent communication increases public buy-in for science-based policies. 🤝 e.g. People are more likely to support solutions when they understand the science behind them. Facilitate behavioral change ↳ Science can influence consumer and corporate decisions by showing the real-world impact of unsustainable practices. 🌴 e.g. Data on deforestation for palm oil fueled campaigns that led to corporate zero-deforestation commitments—and a significant decline in forest clearing for the crop in Indonesia 🇮🇩. Inspire new ideas & innovation ↳ Stories of success empower people. Solutions can give them something to act on. 🌈 e.g. “Bad news drains me. Solutions make me feel like I can do something.” This shift in framing fuels creativity and action. The takeaway? If we want better forest governance, we need better science communication.

𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗼𝘃𝗲𝗿 𝗯𝘂𝗱𝗴𝗲𝘁. 𝗬𝗼𝘂𝗿 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘄𝗮𝘀 𝘂𝗻𝗱𝗲𝗿 𝗿𝗲𝗮𝗹𝗶𝘁𝘆. Let’s stop pretending surprises are the problem. In my work as a PM coach and AI strategist, I see the same silent cost killers across industries and domains. If you're serious about preventing budget blowouts—start here 👇 𝟭. 𝗩𝗮𝗴𝘂𝗲 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 ↳ If the goals aren’t clear, neither are the numbers. 👉 Clarity isn't optional. It's the foundation of budget integrity. 𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗺 𝗕𝗶𝗮𝘀 𝗶𝗻 𝗘𝘀𝘁𝗶𝗺𝗮𝘁𝗶𝗼𝗻 ↳ “Best-case scenario” isn’t a budget. It’s a trap. 👉 Historical data + pessimism + AI = your best shot at accuracy. 𝟯. 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗛𝗶𝗱𝗱𝗲𝗻 𝗖𝗼𝘀𝘁𝘀 ↳ Integration. Training. Stakeholder churn. Rework. 👉 Out of sight ≠ , out of scope. Name them. Cost them. 𝟰. 𝗡𝗼 𝗖𝗵𝗮𝗻𝗴𝗲 𝗕𝘂𝗱𝗴𝗲𝘁 ↳ The scope will change. Budget should too. 👉 Add a formal change reserve—or prepare for firefighting. 𝟱. 𝗪𝗲𝗮𝗸 𝗥𝗶𝘀𝗸 𝗖𝗼𝘀𝘁𝗶𝗻𝗴 ↳ Risks are registered. But are they costed? 👉 Great PMs budget for risk like CFOs budget for downturns. 🔁 𝗕𝗢𝗡𝗨𝗦: 𝗕𝘂𝗱𝗴𝗲𝘁 𝗪𝗶𝘁𝗵 𝗡𝗼 𝗢𝘄𝗻𝗲𝗿 ↳ “Finance owns the numbers.” “PM owns the plan.” 👉 Translation: No one owns the result. Fix that first. 💡 Budget overruns aren’t fate. They’re friction. And with modern tools—especially AI—we can now identify and mitigate cost drivers before they escalate. Curious how? That’s what I coach. 👇 𝗗𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗯𝘂𝗱𝗴𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀. 💬 𝗟𝗲𝘁’𝘀 𝗰𝗿𝗼𝘄𝗱𝘀𝗼𝘂𝗿𝗰𝗲 𝘄𝗶𝘀𝗱𝗼𝗺 𝘁𝗵𝗮𝘁 𝘀𝗮𝘃𝗲𝘀 𝗺𝗼𝗻𝗲𝘆. ♻️ Repost to help PMs control costs without killing team morale. 💾 Save this post for later—it’s your quick checklist for budget sanity. ➕ And follow Markus Kopko ✨ for more. #projectmanagement #budgetcontrol #pmcoach

Thank you to Richard Campbell and Carl Franklin for having me on the DotNetRocks podcast! - In our conversation, I shared lessons from our two-year journey with our Gen AI startup - pWin.ai—a purpose-built GenAI assistant for professional proposal writers. Listen here: https://lnkd.in/ea-gz3Nj We talked about the differences between generic AI chatbots (ChatGPT, Claude), productivity assistants (M365 CoPilot, Google Gemini), and domain-specific solutions like pWin.ai. Unlike general models, pWin.ai is tailored to the complex, highly orchestrated business process of proposal development. Our design philosophy: Map GenAI support to critical orchestration steps, attach measurable KPIs and ROIs to each, and drive real business value. We also addressed important challenges: How do you build trust in AI? (Hint: Responsible AI—transparency, traceability, and accuracy are core to pWin.ai -https://lnkd.in/eFuTB37s How do you handle the high variability in RFX documents? How do you organize and tag content for AI models? (Read our blog on how to manage content store) How do you produce persuasive, compliant text at scale? One innovation we discussed is our patented "object-based writing" approach. Rather than stringing together snippets, pWin.ai helps users define a cohesive strategy and then, using a Shipley methodology-powered writing engine, generates a unified, review-ready proposal that reflects that strategy across all sections—saving weeks off traditional timelines. pWin was recently recognized by Gartner in a case study about how AI helped expedite proposal drafting time by 93%! Read the full case study here: Transforming Proposal Generation: pWin.ai Recognized by Gartner® - pWin.ai https://lnkd.in/e6RFy7Mw