Tire Industry Project (TIP)

Did you know? Between 2021 and 2024, Tire Industry Project members achieved a 26% reduction in CO₂ intensity.      👉 Download our latest KPI report to discover the significant progress made by our members: https://lnkd.in/eQ6mz3MM 

In our latest KPI report, we revealed that the percentage of TIP members with timebound targets for responsible sourcing across all materials doubled to 80%.

Our latest KPI report, “Sustainability Driven: TIP’s Progress Towards SDGs”, embodies our commitment to data-driven reporting, demonstrating the significant progress made by TIP member companies between 2021 and 2024 including:   🔵 26% reduction in CO₂ intensity, down to its lowest level since 2009   🔵 100% participation in the Global Platform for Sustainable Natural Rubber (GPSNR)   🔵 80% of TIP members with time-bound targets for responsible sourcing, more than double the number since 2021   👉 Explore the full KPI report here: https://lnkd.in/eFCJRHCh

20 years and counting: Looking at the road ahead. As the Tire Industry Project (TIP) marks our 20th anniversary, we’re proud of how a pioneering idea has grown into a global platform for advancing sustainability across the tire industry. While the past 20 years have laid a strong foundation, the real opportunity lies in what comes next. Whether it’s supporting world-class science, strengthening sustainability across the tire lifecycle, or fostering collaboration that drives meaningful change across the value chain, our focus will remain on delivering meaningful impact. Looking to the next 20 years and beyond, we are confident that we can go even further — deepening our impact and accelerating the pace of change for people, for the planet and for the road ahead. 🔗 Explore more here https://lnkd.in/eNjGH4kt

Another milestone in improving tire and road wear particle measurement. Variations in the rubber composition of tires used in different regions have long made it challenging for scientists to consistently determine tire and road wear particle (TRWP) quantities in soil. Now, a newly published TIP-supported study addresses this challenge by validating an improved Pyrolysis-GC/MS (Py-GC/MS) method that increases the accuracy and reproducibility of TRWP measurement in soil. Why does this matter? The improved method will enable much-needed harmonization in the TRWP analysis conducted by labs across the world. This will help all stakeholders more accurately understand tire emissions in the environment, and ultimately, better address them. The findings of the study may also contribute to the development of international standards like ISO 21396 and ISO 20593. 🔬 Read the full study: https://lnkd.in/eKedxGut

♻️ Turning tire waste into an environmental cleaning agent. As an awardee of the Tire Industry Project’s first Open Call for Projects (OCP), Washington State University will lead the study "Assessing Tire Char as a Treatment Media for Stormwater Runoff". The project, led by Principal Investigators Dr. Jessica Ray and Dr. Jenifer McIntyre, will evaluate the potential for tire-derived activated carbon (tire char) to remove roadway-derived toxicants and associated toxicants from stormwater before they reach natural ecosystems. This innovative research will include assessing the material’s capacity to capture compounds like 6PPD-quinone and evaluating whether tire chars are safe for aquatic animals. This is an exciting example of how innovation, circularity, and mitigation can come together to support cleaner cities and healthier waterways. 🔗 The second Open Call for Projects is now open and accepting proposals: https://lnkd.in/eMbnU3Ws

We’re excited to share the latest Tire Industry Project KPI report, demonstrating sustainability progress made by our member companies between 2021-2024. The report “Sustainability Driven: TIP’s Progress Towards SDGs,” showcases measurable improvements across climate action, resource efficiency, responsible sourcing, circularity and more. Swipe through to read the report here 👇:

🌿 Can green streets lead to clean waters? Testing nature-based solutions for TRWPs. As an awardee of the Tire Industry Project’s first Open Call for Projects (OCP), the Ocean Conservancy, in partnership with the University of Toronto, will lead the study "Green Streets, Clean Waters? Taming Urban Tire Wear Pollution with Green Infrastructure". This project explores how nature-based infrastructure, including green streets and bioswales, can help capture tire and road wear particles (TRWP) from urban runoff before they reach waterways. While previous studies have shown promise, less is known about whether these solutions can be scaled city-wide, leaving a critical research gap. The project will model the potential of large-scale green infrastructure in three major cities: Portland, Toronto, and London, assessing the feasibility, costs and benefits of scaling up green infrastructure to capture tire wear particles. The project aims to ultimately deliver a public-facing toolkit to support cities in implementing scalable solutions to TRWP mitigation. Led by the Co-principal Investigators Dr. Britta Baechler, Ph.D., Dr. Anja Malawi Brandon, PhD, Dr. Chelsea Rochman & Hannah De Frond, this initiative is an important step towards building an approach to scaling green infrastructure to mitigate TRWP. 🔗 The second Open Call for Projects is now open and accepting proposals: https://lnkd.in/eMbnU3Ws

TIP's latest KPI report is out, tracking member companies' collective sustainability advancements over the 2021-2024 period, and the progress is clear!

For two decades, the Tire Industry Project (TIP) has shown that strong science leads to better decisions - a principle we deeply believe in. Since 2005, TIP has partnered with the global scientific community to advance independent, peer-reviewed #research aimed at understanding and reducing the environmental impact of tyres, especially during their “use phase”. This commitment has shaped a stronger knowledge base for the entire tyre sector and beyond. Looking ahead, the path is clear: collaboration, robust science, and evidence-based #progress. At #Pirelli, we share this vision. For 20 years, we have supported TIP’s work, and we will continue to do so — because #sustainability and #innovation start with science.