4Uni Solutions

This is a session I am really looking forward to being part of at GMAC in Madrid next week! We are going to be giving everyone a sneak preview of a brand new AI integration from House of Education! If you don't yet know House of Education, they specialise in data enrichment and candidate engagement in the student recruitment funnel. Together with Dr. Jonas Elmenhorst from KLU Kühne Logistics University, Pernilla Carlstrom and I are going to be having a look at how candidate behaviour and expectations have changed dramatically with the advent of GenAI. We will be seeing the KLU case study and then having a behind-the-scenes look at how House of Education are integrating AI into their candidate engagement tools. ❗ Our session is at 8:30am on Friday morning so don't party too hard - we are hoping to see you bright and early at the conference! 4Uni Solutions

A 7-day Edtech Hackathon bringing master's students together from across Europe. I will be giving one of the kick-off talks, setting the scene for AI in Education, and I can't wait to see the initiatives they come up with! This Friday, YERUN - Young European Research Universities is bringing together master's students from across Europe for a unique EdTech Hackathon. One full week of ideation straight from the current generation of students, showing us how they think AI can be deployed in their learning experience. The questions are going to be just as interesting as the solutions! You can find out more here: https://lnkd.in/epry4Urg And thanks to Corrado Cerruti and Gabriela Sachetti for inviting me! And to EIT - European Institute of Innovation and Technology for bringing us together! #EITEdTech25 4Uni Solutions

I had a great talk recently with Rick Rudolph on the challenges of AI in business schools. Whether institutions are ready or not, AI tools are creeping into classrooms, teaching resources, and administrative processes. But significant number don’t yet have a policy in place for learners or guidelines for staff. We are already seeing a massive impact on how applicants research and apply for university. Once on campus, there is also a fundamental shift in how learners research, process and consume knowledge, threatening the core critical thinking skills that business schools are trying to foster. And yet, there is growing evidence that AI tools deployed by institutions are also failing to deliver the promised results. Often due to bad data management, poor leadership decisions and misalignment of goals. And not all problems need an AI solution. ➡️ You can read or watch the full interview here to find out why AI is a critical issue that schools can’t afford to either ignore or mishandle: https://lnkd.in/eBjZNxuq MBATUBE™ | MBAGRADSCHOOLS 4Uni Solutions Vanya Maplestone EDUNAKHO Group

What a great event hosted by BlueSky Education! A really unique event bringing together panels of 40 journalists covering every angle of business education along with representatives from many of Europe’s top business schools. This was a perfect forum for understanding how journalists work, think and source their stories. And of great to see appearances from other industry experts like George ELIOT, MBA ( 伊乔 ) Nalisha Patel Rob Read Kiki Keating and many others! Kudos to Matt Symonds and the whole team BlueSky PR for putting together a great event! Stephanie Mullins-Wiles Peter Remon 4Uni Solutions

Great to be back again supporting GMAC in Madrid this year! I am going to be at the annual European Conference delivering the pre-conference workshop: Advanced Strategies in Graduate Management Education Marketing We are going to have an intense day of workshops at the IE Business School campus on November 19 before the main conference starts. There is still time to sign up! 🔜 https://lnkd.in/eeDaTX9B 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 1 — 𝐂𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞-𝐂𝐞𝐧𝐭𝐫𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Redefine your marketing around student motivations and behaviours. Map your activities against an integrated strategy to boost relevance and authenticity. 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 2 — 𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐀𝐈 See how AI tools can power personalised campaigns, sharpen storytelling, and scale content without losing quality or trust. 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 3 — 𝐀𝐈 𝐢𝐧 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 Use AI for smarter handling, lead scoring, and engagement. Blend automation with a human touch to turn prospects into students. Camila de Wit Giesemann 4Uni Solutions

Something interesting is brewing down in Saarland! I'm really happy to be supporting one of Germany's newest institutions, the Scheer School of Digital Sciences at Saarland University, as they build a business school for the future. Except it isn't exactly a business school. Sebastian Kreibich, Benedikt Schnellbächer and their team are focusing on the skills of the future, equiping graduates with cross-dsiciplinary skills from computer science, business, law, and ethics to tackle digital transformation from all angles. As a public/private partnership, they are focused on delivering graduates with the skills demanded by their industry partners. And its not just the teaching content. The Scheer School are reinventing how a school is run, and how academic content is developed and delivered using the latest digital tools to maximise teaching impact and learner experience. Interested in finding out more? Feel free to get in touch! Ulrike Reimann, Vanessa Alexy

"AI in Business Education: Current Practices and Future Potential" - the latest AI whitepaper has just been published by GMAC on their newly designed website! Thanks as always to Andrew Walker for the support and editing :) The paper has a look at the latest trends in business education using data and surveys from GMAC member schools, and also draws on some great research from AACSB, Inside Higher Ed and the Digital Education Council. We look at how AI use is evolving in business schools and how AI is changing attitudes and behaviours at schools. We also do a recap of last year's series of BSchool AI use-cases and look at lessons learned and successful strategies that can be deployed by schools looking to integrate AI on campus. Thanks to the support and input from Education teams at Google, Eleonora Simeone & Suzanne Grace Tallon, and from Leah Belsky and team at OpenAI, we also take a look at the growing democratisation of AI on campus with the education campus licences. And thanks to everyone who took part in interviews and quotes for the paper, particularly the great insights from: Kai Stenzel, Patti Brown, Mark SMITH, Oguz A. Acar, Tony Zhang, AristAI You can download the full paper here: https://lnkd.in/eDJW6ieD 4Uni Solutions #HigherEd #AIinEducation #BusinessSchool Joy Jones Sabrina White,

What is the main challenge for a business school to attract foreign students for its MBA programme? I was recently interviewed by Rolando Vargas Serrano on this topic, and the overuse/misuse of the term 'truly global'. The full interview has been published online in 'The MBA Magazine' here: https://lnkd.in/eMTdmF4z "The main issue for MBA programmes these days is the maturity of the MBA market itself. Gone are the days of unlimited applications and guaranteed jobs for graduates in top tier consulting companies. The proliferation of MBA programmes globally, and the explosion in part-time, executive, blended, online and specialised formats, mixed with the rapidly growing specialised Masters market, has undercut the growth in the MBA market while at the same time employers have ceased to see MBAs at specific schools as the primary source of experienced hires. These factors have sapped growth in applications while also removing a key selling point of (almost) guaranteed career success for MBA graduates. MBA programmes now have the challenge of competing for applications with a larger range of competitors while having a weakened value proposition. And yet, a solid value proposition that resonates with the target market is exactly the solution that MBA programmes need to discover to survive and grow." 4Uni Solutions #HigherEd #MBA