Buynomics

𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘀 𝘄𝗵𝗲𝗻 𝘁𝗲𝗮𝗺𝘀 𝗰𝗮𝗻 𝗽𝗿𝗲𝗱𝗶𝗰𝘁 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝗼𝗳 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗰𝘁. Dr. Oetker’s RGM team put that capability at the center of their pricing process. They now:  • Predict volume shifts from price changes  • Capture cross-elasticities across brands, categories, competitors, and private labels  • Run layered scenarios combining price, distribution, and promotional adjustments Buynomics lets them execute price decisions faster, with higher confidence and achieve higher incremental revenue. Emma Swiers, Executive Manager Net Revenue Management (International Secondment), outlines how this shift strengthens their RGM maturity by changing the decision logic, not just the tooling. 🔗 Watch the full testimonial: https://lnkd.in/ePX3misN

2026 will accelerate the need for a modernized, data-driven RGM playbook. Demand will shift faster, cycles will tighten, and AI will reshape how teams tackle commercial decisions. In this session, Buynomics Founder Dr. Ingo Reinhardt will unpack the shifts that matter most for 2026 pricing, promo, PPA, and mix decisions. He’ll map the traps even experienced teams fall into and the tech that now separates top performers. You’ll take away: ✔️The real drivers of RGM change in 2026 ✔️ The traps that slow even mature teams ✔️ How AI and shopper-level simulation boost speed and accuracy 👉 Join us on December 3 at 5 PM CET | 11 AM EST and get the 2026 RGM playbook before anyone else.

𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗘𝗱𝗴𝗲𝘄𝗲𝗹𝗹’𝘀 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗥𝗚𝗠 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 At the POI Fall Summit in Dallas, Edgewell Personal Care joined us for an expert-led session focused on how AI shifts RGM from periodic analysis to continuous, decision-ready insight. 𝗞𝗲𝘆 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗼𝗼𝗱 𝗼𝘂𝘁:  • AI is accelerating RGM from forecasting to clear, actionable decisions.  • Integrated levers - price, pack, promo, assortment - drive stronger, holistic planning.  • High-quality data is central to unlocking consistent margin and revenue improvements.  • Successful AI adoption requires thoughtful change management and omnichannel alignment 📅 Missed the event? See where you can meet us next → https://lnkd.in/efuDHwiF

𝗔𝗜 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗚𝗠 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗳𝗮𝘀𝘁. But while most teams now recognise its potential, many still face the same challenge: how to apply AI effectively in day-to-day RGM. This is why we created the Buynomics RGM Academy course, 𝙁𝙪𝙩𝙪𝙧𝙚 𝙋𝙧𝙤𝙤𝙛𝙞𝙣𝙜 𝙍𝙂𝙈 𝙬𝙞𝙩𝙝 𝘼𝙄. The course brings together strategic frameworks with the practical application of AI in real commercial decision-making. During our first certification cohort, RGM professionals from Mondelez, Danone, BIC, L’Oréal, and others completed the full course and earned their certification. A huge thank you to everyone who participated. Your commitment to advancing the discipline is helping shape the future of RGM. The Buynomics RGM Academy will continue to grow as we support leaders navigating an increasingly complex and AI-driven environment. 𝗠𝗶𝘀𝘀𝗲𝗱 𝘁𝗵𝗶𝘀 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗵𝗼𝗿𝘁? You can already pre-register for the next certification window. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘯𝘰𝘵𝘦 𝘵𝘩𝘢𝘵 𝘢𝘭𝘭 𝘙𝘎𝘔 𝘈𝘤𝘢𝘥𝘦𝘮𝘺 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘥𝘶𝘳𝘪𝘯𝘨 𝘢𝘤𝘵𝘪𝘷𝘦 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘩𝘰𝘳𝘵𝘴. Pre-register now to be the first to hear when the next cohort opens: https://lnkd.in/esfurw-7

𝗕𝘂𝘆𝗻𝗼𝗺𝗶𝗰𝘀 𝗶𝘀 𝗵𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 Promotion Optimization Institute (POI) 𝟮𝟬𝟮𝟱 𝗙𝗮𝗹𝗹 𝗦𝘂𝗺𝗺𝗶𝘁. 📍Dallas, Nov 12–14 Join us on Nov 13 at 11 AM as Mario Koenigsfeld and Edgewell's Joseph Arena share how Edgewell is transforming Revenue Growth Management with AI, moving from descriptive to prescriptive decision-making. 📆 Session: “𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘎𝘳𝘰𝘸𝘵𝘩 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵: 𝘌𝘥𝘨𝘦𝘸𝘦𝘭𝘭’𝘴 𝘈𝘐-𝘗𝘰𝘸𝘦𝘳𝘦𝘥 𝘙𝘎𝘔 𝘑𝘰𝘶𝘳𝘯𝘦𝘺” We'll cover:  • How AI enables performance across all RGM levers  • Optimizing multichannel strategies  • Smarter pricing, PPA, and promotion decisions Join us to see what practical AI in RGM looks like and connect afterward at our TopGolf networking event. 🔗 Find the full details here: https://lnkd.in/eAp_kQBR

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗚𝗠 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟲 𝗶𝘀 𝗵𝗲𝗿𝗲. Providing a data-driven outlook on how Revenue Growth Management is evolving, the report draws on an exclusive global survey of RGM professionals, executive interviews, and industry benchmarks. Gain insight into where RGM is heading and what will help you succeed in the year ahead, including key topics such as: • Where RGM investment is shifting • How AI maturity is evolving in leading organizations • Barriers leading organizations are facing and how they are overcoming them Download the full report → https://lnkd.in/e8KNU9mi

Promotions in premium categories don’t follow the rules. Limited data, emotional buying, and sharp seasonal swings make traditional elasticity models unreliable. Yet, mastering promotions in these segments is essential for sustained growth. Join Natalia Glushchenko, Director of RGM at Vibrant Ingredients (ex-JDE Peet’s), for a focused session on redefining promotional strategy in premium and seasonal markets. She’ll share how her team uncovered new elasticity patterns and turned them into precise, data-driven plans. You’ll learn: ✅ Why elasticity behaves differently in premium and seasonal segments ✅ How to turn promo analytics into actionable planning decisions ✅ How to balance brand equity with the need to capture seasonal demand 👉 Join us on Wednesday, November 19, at 5 PM CET / 11 AM EST

📆 𝗢𝗻𝗲 𝘄𝗲𝗲𝗸 𝘂𝗻𝘁𝗶𝗹 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗚𝗠 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟲. On November 4, Buynomics launches 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗚𝗠 𝗥𝗲𝗽𝗼𝗿𝘁, a data-driven view revealing how AI, investment priorities, and organizational maturity are reshaping Revenue Growth Management for the year ahead. Built from:  • A global survey of RGM professionals  • Senior CPG leader perspectives  • Benchmarks from Buynomics data and sessions The report outlines today's challenges and where leading organizations are focusing next. Be the first to access the findings: 🔗https://lnkd.in/e8KNU9mi

Real RGM transformation isn’t powered by tools; it’s powered by people. Many companies launch ambitious RGM programs, but few turn their vision into reality. The difference? Leadership alignment, team capability, and a culture that sustains change long after the project ends. Join Howard Langer, Global Transformation Director at Mars for an exclusive session on how to build RGM transformations that last. Drawing on his experience leading large-scale initiatives across markets and functions, Howard will share what truly drives lasting success. You’ll learn: ✅ What separates successful RGM transformations from those that stall ✅ How to align people, leadership, and data behind one shared vision ✅ How to sustain engagement and make transformation deliver real impact 👉 Join us on Wednesday, November 12, at 3 PM CET / 9 AM EST

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗳𝗼𝗿 𝗥𝗚𝗠 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗶𝘀𝗻’𝘁 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗶𝘁’𝘀 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗔𝗜 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗵𝗮𝗻𝗴𝗲. A big thank you to everyone who joined us in Munich last week. With Kaj-Dac Tam, Vice President NRM Strategy at Orkla, and Wouter Michiel Terlien, Director of Sales at Buynomics, covering the topic “𝗕𝘂𝗶𝗹𝗱 𝘃𝘀. 𝗕𝘂𝘆: 𝗢𝗿𝗸𝗹𝗮’𝘀 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀,” the discussion cut straight to the realities of transforming analytics into impact. Three insights stood out across the summit:  • 𝗗𝗮𝘁𝗮 & 𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: CPGs are struggling with internal data quality and effective change management.  • 𝗔𝗜 𝗠𝗮𝘁𝘂𝗿𝗶𝘁𝘆 𝗚𝗮𝗽: Most companies are still in the predictive stage of AI adoption rather than progressing to prescriptive, highlighting a need for more advanced analytics capabilities.  • 𝗕𝘂𝗶𝗹𝗱 𝘃𝘀. 𝗕𝘂𝘆 𝗗𝗲𝗯𝗮𝘁𝗲: The “build vs. buy” question remains central, but the right choice depends on factors like data quality, RGM maturity, and each CPG’s specific needs. RGM is moving fast. The question is, who can turn intelligence into an advantage soonest? 📆 See where you can meet us next → https://lnkd.in/efuDHwiF