AI-powered pricing sounds like a game changer, until it meets the realities of B2B. Our experts explain why AI-driven dynamic pricing isn’t always the best match for industrial markets, and how to unlock AI’s real potential to boost pricing performance and commercial impact. Explore the full story: skp.link/fluf #SKB2BMasterclass #B2BInsights #AI #DynamicPricing #Industrials
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Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With nearly 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist. (Legal notice: https://www.simon-kucher.com/en/legal-notice) -- Terms of use: Simon-Kucher's official LinkedIn page is run by Simon-Kucher & Partners Strategy & Marketing Consultants (SK). This is a public forum and we welcome your comments, thoughts and insights. However, all posts are regularly monitored and SK will remove, hide and/or delete any that are found to be abusive or deemed inappropriate for this page for whatever reason, including content that is deemed none compliant with LinkedIn’s User Agreement (https://www.linkedin.com/legal/user-agreement). This includes the banning and reporting of users who are deemed to be non compliant with the above expectations of Simon-Kucher. All comments, visuals, links to other digital pages and other type of material posted by followers on this site ("User Content") do not necessarily reflect the opinions or values of SK, its employees, partners or affiliates. SK does not represent or warrant the accuracy of any statement or product claims made here, is not responsible for any User Content on this site and does not endorse any opinions expressed on this page.
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Customer segmentation is the foundation of effective marketing, sales, and pricing strategies. Some companies rely on purchase history, while others focus on behavioral or demographic data. Contact our experts and learn how to improve your customer segmentation strategy for higher ROI: skp.link/oqny #CustomerSegmentation #CustomerInsights #DataDrivenMarketing #CommercialImpact #ValueCreation #GrowthStrategy
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Gute Firmenkundenbetreuer sind rar, ihre Zeit ist kostbar und die Erwartungen steigen. Doch wie lässt sich Betreuung neu denken, wenn 20 Prozent der Kunden für 90 Prozent des Ertrags sorgen? In der neuen Folge des Regional Banking Podcasts spricht Steffen Ulitzka mit Philipp Kaupke darüber, wie Daten, KI und klare Strukturen helfen, Ressourcen gezielter einzusetzen und Kundennähe neu zu definieren. Jetzt reinhören: skp.link/23jz #ZukunftRegionalbank #Podcast #Regionalbanken #Banken #Firmenkunden #Chancen #SimonKucher
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The final chapter of our 2025 Global Telco Study explores how loyalty and monetization drive sustainable growth. Learn how operators can retain high-value customers, extend tenure, and adopt smart monetization models to unlock the 40% of customer value still untapped: skp.link/2l39 #TelcoStudy2025 #TelcoTrends #CustomerLoyalty #SustainableGrowth #SmartMonetization
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Medicare’s ‘Black Friday’ is here: Medicare’s new MFPs reveal steep cuts and fresh pressure from MFN benchmarks. Our experts Nathan Swilling and Rainer Opgen-Rhein break down what it means next for U.S. pricing. Read our latest blog! skp.link/y55h #BetterMarketAccess #MFN #Medicare #USPharma
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How can pricing become a true driver of commercial growth? At Simon-Kucher, we have supported organizations on this journey for 40 years. With expertise in commercial growth strategies, monetization models, value-based pricing frameworks, and price governance, we work with our clients to unlock potential and deliver sustainable results. We are proud that Forbes recently recognized us as a global leader for Marketing, Brand & Pricing. Explore what we do: skp.link/de9o #Forbes #Pricing #CommercialGrowth #CommercialStrategy #40Years #BetterGrowth
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In 2025, B2B sales leaders don’t just sell - they invest early, adopt AI and build margins. Discover what separates the All‑stars from the rest. Visit: skp.link/shtx #B2BSales #SalesExcellence #AIinSales #CommercialStrategy
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The Global Health Exhibition in Riyadh was a great event to connect with healthcare leaders and explore the future of value-driven care. Thank you for joining us, and to those who attended the panel with our expert Omar Ahmad and shared insights on moving toward patient care models that prioritizes outcomes, access, and wellbeing. At Simon-Kucher, we’re committed to helping healthcare organizations unlock better growth and deliver greater value for patients. Learn more about our work here: skp.link/pw2a #BetterGrowthinHC #SaudiArabia #GlobalHealthExhibition #GHE25 #HealthcareExcellence
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Emerging markets face a growing healthcare divide between innovation and affordability. Can smarter partnerships between private insurers, pharma, and governments help close this disparity? Many industry leaders believe they can - through innovative insurance design and risk-sharing frameworks that make access more equitable. Learn more in our new blog: skp.link/u8me #BetterMarketAccess #EquitableAccess #LMICs #SustainableHealthcare #Pharma #Insurance
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We’re excited to share the first milestone in our new global pro bono partnership with UNICEF. Together, we explored how product licensing can help fund the protection of children’s rights and how UNICEF can leverage its trusted global brand to unlock new, sustainable resources for its mission. By combining market insights with practical guidance, we helped chart a path to pursue growth opportunities with confidence, care, and lasting impact. It’s inspiring to see what’s possible when diverse strengths and expertise come together under one shared goal: improving the lives of children worldwide. Huge thanks to Jelle van Haasteren🔸, Youp van 't Hoff, Thomas de Jong, Sarah Tummers, David Boer, and Hong-May Cheng from our Amsterdam office for leading this impactful project. And most importantly, thank you to UNICEF for their trust, partnership, and commitment to children everywhere. Learn more in our case study: skp.link/jksy #UNICEF #ProBono #SocialImpact #Licensing #Partnerships #PurposeDriven #GrowthForGood
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