Introducing new tools to drive holiday sales and reach customers with diversified creative

To give advertisers more options to reach customers with the right message at the right time this holiday season, we’re introducing new ad tools and formats to turn interested shoppers into new customers. Advertisers can also use these new tools with AI-enabled Advantage+ shopping campaigns to further optimize their performance. With more options for ad formats in their campaigns, advertisers can easily implement a creative diversification strategy to realize greater campaign efficiency and incremental reach.

New features to remind your customers of seasonal offers and convert sales

Advertisers can highlight their promo codes in ads to make it easier for people to apply discounts and help encourage purchases. We’re beginning to introduce new tools to more prominently feature promotions within ads that people see; including testing first purchase offers and personalized discounts, and bringing these features to Instagram Reels.

Advertisers have been able to use reminder ads to notify people of an upcoming event, launch or sale. Now advertisers can drive people to a mobile app to help them easily make an in-app purchase and notify them of an offer more frequently with reminder ads. With more notification options, advertisers can help increase demand for seasonal sales by informing people when deals will kick off and when they will end.

Businesses can also use site links to add multiple landing pages to a single image or video ad on Facebook Feed, helping people more easily navigate to the content they’re most interested in. For example, a beauty company may offer skincare, makeup, fragrance, and holiday-specific products. Now with site links, people can go directly to a specific landing page for these categories with just one click from the ad.

More ways to meet customers where they want to purchase

The holidays are an important time for businesses to drive sales both online and in-store. This fall, we’ll begin testing the ability for advertisers to show ads to people most likely to shop in-store and highlight nearby locations so people can easily plan their next visit. This omnichannel capability is a new option for the campaign sales objective which already allowed advertisers to optimize for online sales.

Travel also picks up during the holidays. To help businesses reach tourists, shoppers and visitors in their city or region, we’re introducing a new way for businesses to show ads to people interested in a location. For example, if a person is planning a trip for the holidays and engaging with social content or searching for new things to do in that city, they may receive ads from businesses looking to capture seasonal sales.