❄️ #MonthlyMarketingMoments Here’s where your consumer intent is, and the moments worth watching this December: 🛍️Cyber Monday shopping ✈️Last-minute travel plans are still happening 🎄Christmas gifting and shopping 💪Planning for Year End (and resolutions!) #December #Moments #Planning
Google for Business India
Technology, Information and Internet
Helping Indian businesses grow with the right tools, insights & AI solutions
Updates
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Search is changing, and so are the ways people use it every day. From quick questions to complex problems, from curiosity to confident decisions… people are exploring more, asking more, and discovering more 🔍✨ Our AI models understand the why behind a query, not just the what, so your brand can show up at the right moment when people are open to discovery and ready to take action 📈💡 As Search becomes more helpful, the opportunities for your business expand too - with more chances for websites to surface and get clicked on, helping them connect with people to support their journey from discovery to decision. Here’s a glimpse into how people are beginning to #SearchLikeNeverBefore A film by Zoya Akhtar 🎥 #GoogleSearch #SearchMarketing #AIModeOnSearch #Gemini3 #AI
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Marketers: your new creative teammate is here. And it’s… a Banana 🍌 Nano Banana Pro brings Gemini 3 Pro right inside Google Ads so you can generate on-brand visuals in seconds (without chasing 14 approvals). 🤝
🍌 🚨 𝗡𝗘𝗪: Introducing Nano Banana Pro, our state-of-the-art image generation model, now available in Google Ads. Nano Banana Pro brings a new era of functional, high-fidelity design directly into your campaign workflow, empowering you to create compelling, on-brand visuals for driving results. Here’s how: 💬 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗱𝗶𝘁𝗶𝗻𝗴: Easily prompt Nano Banana Pro with the edits you want to be made to your uploaded asset, and the new model can rapidly create seasonal variations, and test new creative concepts without starting from scratch. ✨ 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘁𝗮𝗶𝗹 & 𝗿𝗲𝗮𝗹𝗶𝘀𝗺: Showcase your products with incredible fine detail and photo realistic accuracy. Nano Banana Pro now renders complex textures and eye-catching graphics for professional visuals. 🖼️ 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, 𝗼𝗻𝗲 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝘀𝗰𝗲𝗻𝗲: Instantly create lifestyle scenes or product showcases featuring up to five of your products together. Provide the images, and the model composes a natural, visually engaging scene to promote your catalog. Nano Banana Pro is smarter, sharper, and here to accelerate your campaign workflows. Starting to roll out today in Google Ads → https://goo.gle/4i50HVi
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Across India, entrepreneurs are pushing the boundaries of what AI can make possible. Google AI Futures Fund has partnered with Accel Atoms to launch a pre-seed cohort for AI founders in India. The program offers: 🧠 Early AI Access to advanced Google DeepMind models like Gemini, Imagen, and Veo 🤝 Support from Google and Accel and startup ecosystem specialists ☁️ Cloud credits and dedicated tech support to scale 🚀 An opportunity to seek potential investment and fuel growth It’s a chance for big ideas to grow with the right support and shape what comes next for India’s AI ecosystem. Registrations open today: https://atoms.accel.com #AIFF #AIStartups #IndianAIFounders #IndiaStartups #GoogleForBusiness #DeepTech
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The ROI is real. 💸 By positioning your brand on YT Shorts, you’re tapping onto a platform that 72% of India is shopping on.📱 #GetMoreWithShorts #YouTubeShorts #YouTubeMarketing #YouTubeAdvertisingImpact #ThereIsOnlyOneYouTube
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Love this take from Eashwari Deshpande! The numbers are impressive, but what really stands out is how often we hear this from marketers too. When people trust the platform and actually spend time on it, the impact shows up in the work. 💪 From CTV, to Shorts, to creators, YouTube is where brands are really seeing momentum right now.✨ If you’re curious about why, this breakdown is a great place to start ↓ https://lnkd.in/dRu3UAf6 #ThereIsOnlyOneYouTube #MarketingInsights #YouTube
🚀🚀Why settle for less for your brand when you can get more with YouTube? The best part of my job is meeting marketers, and one thing is clear: everyone is chasing real business impact in today’s crowded media landscape. Marketers are seeing a clear formula: Most Trusted Creators + Massive Reach = Real Impact. The data proves that There Is Only One YouTube. ✅ Superior ROI: YouTube delivers 3.0x ROI vs. OTT platforms and 2.4x ROI vs. linear TV. Brands like Acko General Insurance who pivoted completely to YouTube CTV achieved 18% increase in policies sold while reducing their media costs by 82% And where does this impact come from? 🏆It comes from because 87% of viewers trust YouTube creators for shopping recommendations beating Facebook, Instagram, and Moj at 78% 🏆It comes from 650M monthly logged-in YouTube Shorts viewers—44% of whom you can't even find on Instagram Reels. 🏆It comes from Gen Z who spend 30% longer watching YouTube Shorts than Reels. The Scale is Unmatched 🏅YouTube is the #1 platform for both reach and watchtime in IN 🤳YouTube Shorts now has over 650 Million monthly logged-in viewers in India; 44% of YouTube Shorts users are NOT on Instagram Reels. 👑With >75M users, YouTube CTV is the most watched streaming service 💰65%+ of the 18+ year old audience reached on YouTube in India is unique to YouTube and incremental to TV & Asian Paints used our 'made-for-India' rural solution to capture this audience, achieving a 186% search lift for their NeoBharat Latex Paint. In essence If you aren't on YouTube, you are missing nearly half the audience and the most trusted environment for your brand. To know more visit https://lnkd.in/gHTsasS5 and follow Google for Business India #ThereIsOnlyOneYouTube #MarketingInsights #YouTube
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On World Television Day, let’s talk about someone who used the screen differently 👀 In this episode of #ItAllAdsUp, Ashish Mishra, CMO Acko, talks about how Acko moved away from traditional TV this year, and pivoted completely to YouTube and YouTube CTV. Watch the episode to know how this move unlocked incremental reach and measurable impact ✨ #TelevisionDay #YouTube #ConnectedTV #DigitalMarketing #BrandStories #Acko #MarketingLeadership #SuccessStories
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Well said Prithviraj Mazumdar 🙌 YouTube’s scale and creator trust make it a powerful growth engine for brands. From massive reach to proven ROI, the path to impact becomes clearer when marketers lean into what audiences already love. #TheresOnlyOneYouTube #Growth #ROI #Marketing
My journey, both marketing on and leading Marketing efforts for YouTube, has reinforced a powerful truth about the digital landscape- There Is Only One YouTube. A single platform offering proven trust, massive reach, and superior ROI making the formula of success very clear for all marketers ♥️Most Trusted Creators: YouTube isn’t just a content platform, it represents trust #️⃣ 87% of viewers trust YouTube creators for shopping recommendations, beating Facebook, Instagram, and Moj at 78% #️⃣ 2 out of 3 Indian sports fans watch sports content on YouTube; 20% more time is spent on non live content vs live content #️⃣ 100Mn+ channels uploaded content last year; 15,000+ had 1 Mn+ subscribers. 🧑🤝🧑Massive Reach: If you are not on YouTube, you are missing nearly half the audience #️⃣ YouTube is the #1 platform for both reach and watchtime in IN #️⃣ YouTube Shorts now has over 650 Million monthly logged-in viewers in India; 44% of YouTube Shorts users are NOT on Instagram Reels. #️⃣ With >75M users, YouTube CTV is the most watched streaming service #️⃣ 65%+ of the 18+ year old audience reached on YouTube in India was unique to YouTube and incremental to TV 🚀Real Impact: Isn’t it all about ROI at the end? #️⃣ YouTube delivers 3.0x ROI vs OTT platforms and 2.4x ROI vs linear TV #️⃣ Advertisers like Colgate leveraged Shorts and Partnership ads for best-in-class impact: +25% Ad Recall, +364% Search Lift, and +18% Purchase Lift. So in short, YouTube’s Most Trusted Creators + Massive Reach = Real Impact. For more insights, visit https://lnkd.in/dVfAN4Ab Follow Google for Business India #ThereIsOnlyOneYouTube #MarketingInsights #YouTube
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On point, Shalini Puchalapalli! India’s creator ecosystem isn’t just growing. It’s influencing real decisions. ✨ When discovery and trust come together, brands see measurable impact.
We often talk about the 'scale' of India’s digital revolution, but numbers alone don't capture the full story. The real revolution is arguably in the depth of connection being built. India’s creator ecosystem is maturing at an incredible pace. As of December 2024, YouTube has over 15,000 channels with more than a million subscribers. That’s not just viewership; that is massive, sustained influence. What’s fascinating is how this influence is formed. It often starts with discovery. 80% of users say YouTube Shorts introduces them to creators they can't find elsewhere, but it quickly graduates to deep trust. For brands, this trust is the ultimate currency. A recent Kantar survey showed that 87% of viewers in India agree that YouTube has the most trusted creators for product recommendations, significantly outperforming the competitive average of 78% (which includes Facebook, Instagram and Moj MX Takatak). We see this currency translate into real business impact. Wheel (Unilever) recently unlocked a bold new media model by identifying Hindi-belt creators who authentically advocated for the brand to build trust with their consumers. By leveraging Partnership Ads to scale these genuine connections, they drove a +3% lift in purchase intent. For results that truly matter, there’s only one YouTube. #BrandMarketing #ThereIsOnlyOneYouTube #MarketingInsights #YouTube For more insights, follow @Google For Business India
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𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 ✨ 𝐆𝐞𝐦𝐢𝐧𝐢 𝟑 ✨ Not only does it have state-of-the-art reasoning capabilities and deep multimodal understanding, it's powering AI Mode in Search 🚀 For advertisers, here's what it means - 👉 Your most complex marketing problems, tackled: Gemini 3 can analyse multi-layered data sets, and even generate nuanced, actionable insights. 👉 Better planning, better ROI: Gemini 3 can deep-dive into smarter audience segmentation, helping you drive higher ROI. 👉 Real ‘content’ment: With a single prompt, Gemini 3 can understand, interpret, and generate content across text, images, and video. 👉 Speed of culture: Build, test, and iterate on high-quality, culturally relevant ad creatives faster than ever before. Find out more on how Gemini 3 is supercharging Search: https://lnkd.in/djyRmAvY #Gemini3 #GeminiOnSearch #SearchAIMode #AI #GoogleGemini #SearchMarketing
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